Rebecca Freeman

I was bought into Wellbeing to define a new marketing function and review agency partners. Following Wellbeing’s acquisition by Citadel Group, I have managed teams to define new global objectives, including the entry of new products to international markets. I have been working in a niche market with complex procurement processes to bring leading AI, radiology, and pathology software to healthcare providers as part of the NHS supply chain. In this role I worked closely with the directors to draw out marketing messages based on product roadmaps.

Responsibilities below:

• Setting standards, goals and KPIs to enable a measurable marketing function

• Generating and tracking marketing leads to support business goals and sales targets

• Brand guardianship, creative thinking, and content development

• Ownership of all marketing channels, budgets, strategy, teams, campaign planning and reporting

• Conducting competitor and market research to define USPs

• Creating content and assets for PR, email, social, web and events etc.

• Managing a host of internal and external stakeholder relationships, including agency partners

• Developing and formalising partnerships

• Data analysis

This was a hybrid role across Account Management and Digital Marketing. I played a pivotal role in the set up and leadership of the social media team and embedding processes across the agency. Uniquely as part of my role, I took over the in house Head of Digital role for a key client. Taking part in weekly marketing strategy meetings, aligning agency partners and reporting results back to the executive board. Over the course of a year I implemented a ‘data first’ mind-set, informing all creative and digital briefs. As well as setting marketing KPIs to answer the businesses core objectives. See below key responsibilities:

• Marketing planning and forecasting

• Digital strategy and media planning support

• Assisting in online brand and product campaigns to raise brand awareness/ grow acquisition

• Ownership of content calendars

• Analysing data and tracking conversion

• Estimating and budget planning

• Writing creative responses to briefs and managing creative teams from concept to output

• Optimised creative copywriting for social media, email and web

• Partnering with media agencies to plan SEO & PPC campaigns

• Producer for photography and film projects

• Account management for brands from casual dining, to pharma – both B2B and B2C

• Scheduling resource across creative studios and managing the social media team

• Pitch responses and presenting to client side stakeholders

• Management of Linney social media channels and email marketing