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Richard BentonRB

Richard Benton

Growth Director, Go-to Market & AI Value Creation

£750/day
London, GB
15+ years

Average response time: 1 hour

About Richard

Many early-stage companies fail to scale because they lack a repeatable commercial growth engine. Whether launching new products, entering new markets or adopting AI, success depends on identifying where genuine commercial value can be created.

I help businesses define go-to market strategies that identify real market need and develop customer led propositions that can be scaled economically to generate repeatable growth.

At Investec, Royal London and Barclays, I've delivered measurable commercial outcomes, from generating £500m in new lending to creating a £12m revenue stream ahead of plan, through digital innovation, proposition development and the successful launch and scaling of new products.

AI creates value when applied to meaningful business challenges, not pure technical innovation. My approach is to identify where AI can enhance customer experience, productivity and commercial performance by evaluating business priorities, customer needs, operational constraints and commercial feasibility.

I help leadership teams determine where and how AI should be deployed by assessing commercial opportunity, strategic fit, organisational readiness and investment return, ensuring technology investment delivers measurable business value and sustainable competitive advantage.

Whether developing growth strategies, customer propositions, go-to market models or AI enabled transformation, my focus is consistent, helping organisations build stronger commercial capabilities, improve margins and create profitable, sustainable growth.

If these are the challenges you're facing, I'd welcome the opportunity to discuss how I can help.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • The London Schoold of Economics and Political Science
    AI Leadership Accelerator
    DIGITAL AND IT
    October 2025 - June 2026 (8 months)
    London, United Kingdom
    Successful AI initiatives are rarely constrained by technology. More often, they are limited by unclear business priorities, weak value definition, organisational readiness and ineffective change leadership.

    Alongside my experience of delivering business strategy and growth, the AI Leadership Accelerator has enabled me to help organisations identify where AI can create measurable commercial value.

    My approach:

    • Identify high-value AI use cases aligned to business strategy
    • Assess commercial feasibility, risks and investment priorities
    • Define measurable success metrics and business outcomes
    • Develop AI adoption and change strategies
    • Apply AI to improve productivity, customer experience and commercial performance

    The approach delivers responsible AI adoption and translates investment in technology into measurable bsuiness value.
    artificial intelligence value creation Digital Transformation AI adoption Commercial strategy
  • LUSITAN GROWTH
    VALUE CREATION ADVISER AND OPERATING PARTNER Founder
    BANKING AND INSURANCE
    January 2018 - January 2026 (8 years)
    London, United Kingdom
    I partner with investors and founders to grow companies from product market fit, to repeatable revenue, building the growth engine to scale from series A and beyond.

    Go-to market levers to scale and sustain growth

    Customer segmentation and market research
    • Build the investment case through defined customer need and market opportunity

    Product development and proposition definition
    • Develop and build monetisable and scalable products

    Product market fit
    • Scale and grow customer adoption and advocacy in target segments

    Marketing acquisition and retention
    • Deliver measurable activity to grow customer base and loyalty

    Digital innovation
    • Automate and augment organisational capability through AI and
    technology to reduce operational cost and risk

    Team culture
    • Ignite values and ways of working to drive customer innovation,
    commercial focus and build competitive advantage

    Commercial outcomes for investors and founders

    Repeatable revenue
    • Through strong market fit and distinctive customer centric
    marketing

    Margin expansion
    • Optimisation of pricing through tailored solutions and cost management aligned to customer propensity

    Scale and cost efficiency
    • Adoption of technology to scale operations and align functions to key growth metrics

    Competitive differentiation
    • Strong team cultures and talent development for sustained growth
    Product market fit Customer value proposition Digital Transformation Product Marketing Customer Acquisition
  • THE BIODIVERSITY CONSULTANCY,
    DIRECTOR OF MARKETING (Early-stage Growth)
    January 2023 - January 2025 (2 years)
    Founder owned | Revenue £12m
    Go-to market and MVP - Built a scalable growth engine for advisory firm serving banks, mining, energy and global corporates. Improved profitability, customer acquisition, proposition clarity and operating efficiency to sustain growth. Growth - Delivered £250k revenue, 30% increase in inbound opportunities and helped improve chargeability by 14%.

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Education

  • AI Leadership Accelerator
    LONDON SCHOOL of ECONOMICS and POLITICAL SCIENCE
    2026
    AI Leadership
  • Marketing and AI
    CORNELL UNIVERSITY
    2023
    Marketing and AI

Certifications

Skill set

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