I am an Interior Architect turned Graphic Designer, with a passion for all things branding, packaging and creative. I have experience working with various e-commerce and retail businesses to create projects that not only stand out from the competition but has a clear strategy at its core.
Good design sits with its audience, listens to their stories and aims to intuitively express their feelings. Design is the one universal language that we all interact with daily on both a conscious and unconscious level (a unique way of looking at the world, not only an abstract concept or rational process) - making it crucial to all problem-solving. This has meant that awareness and continuous learning have been my personal motivation to ensure that I can create designs that respond to their environment. Having this mindset lends itself to creating engaging and visual design that responds to problems and aims to solve them successfully.