About Rokes
English
Native or bilingual
Experience
- BlueYonderGlobal Marketing ManagerTECHApril 2025 - Today (1 year and 2 months)London, United KingdomKey responsibilities:• Lead global integrated marketing strategy for the logistics service provider (LSP) vertical, driving marketing-sourced pipeline and revenue growth.• Lead a global team of 3 campaign managers to execute integrated programs across content, digital, webinars, and direct mail.• Manage and optimize $950k global campaign budget to achieve pipeline growth.• Manage campaign performance tracking using Marketo, Salesforce and 6Sense optimizing based on insights.• Present campaign performance, market insights, and strategic recommendations to global marketing leadership and regional VPs, influencing investment priorities and go-to-market plans.Key achievements:• Launched the End-to-End Visibility integrated campaign targeting 358 global accounts. Campaign tactics included eBooks, infographics, testimonials, social, display ads, content syndication (Infuse), email, and virtual events. Resulted in 7 marketing sourced opportunities worth $1.3m and influenced 38 existing opportunities, contributing to $2.4M in attributed pipeline.• Developed integrated LSP campaign strategy, aligning messaging and goals across campaigns, field, and BDR teams. Presenting to the revenue marketing leadership, the strategy was later adopted by other key verticals (retail, manufacturing).
- MastercardSenior Campaign ManagerTECHNovember 2023 - March 2025 (1 year and 4 months)London, United KingdomKey responsibilities:• Developed and executed Europe marketing strategy, partnering with sales leaders on aligned go-to-market plans.• Managed and mentored two campaign managers while leading Northern Europe marketing activities—including 1-many and 1-few ABM programs, events, and digital campaigns—ensuring commercial alignment and driving business growth.• Managed and optimized a $1.6M marketing budget for campaigns and events, driving pipeline growth and maximizing ROI• Conducted in-depth analysis and reporting on campaign performance using sophisticated marketing metrics and reporting tools, providing strategic insights to optimize marketing efforts and showcasing value.• Delivered quarterly business reviews to regional SVPs and senior leadership, presenting campaign ROI, revenue impact and marketing pipeline.Key achievements:• Generated 78 marketing-sourced opportunities for Europe in 2024, totalling $29m in contract value, exceeding annual target by 121.5%.• Led Mastercard’s data-driven ABM campaign with Frost & Sullivan targeting 50 Europe accounts, delivering a full-funnel program (email, LinkedIn, display ads, content syndication, webinars, demos) and generating 5 marketing-sourced opportunities worth $1.9M.• Led Mastercard’s sponsorship at One-to-One Monaco 2024, managing 100+ meetings, 2 workshops, a booth, and a hosted dinner, generating 147 leads and 14 marketing-sourced opportunities worth $5.4M, while enhancing Mastercard’s beyond-payments positioning.
- D2LIntegrated Marketing ManagerTECHJuly 2023 - October 2023 (3 months)London, United KingdomKey responsibilities:• Led strategic multi-channel campaigns across EMEA, driving engagement and pipeline for growth priorities.• Working collaboratively across the go-to-market teams to deliver cohesive campaigns across email, social, digital, webinars and product demos.• Oversaw the localisation and translation of D2L's content and creative vision into campaigns.• End-to-end project management of international campaigns to create efficiencies across regions.• Analysing and reporting on campaign performance and key learnings, ensuring effective handover of data and insights to help drive growth.Key achievements:• Managed EMEA’s marquee Q3 campaign, positioning D2L as a leader in edtech. Activated a full-funnel program across email, paid social, display, content syndication (Times Higher Education and Guardian Education), webinar and product demos. Resulted in 2 marketing sourced opportunities worth $350k and influenced 7 existing opportunities, contributing to $530k in attributed pipeline.
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Education
- Business ManagementCoventry University2017