You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Rokes StevensonRS

Rokes Stevenson

Global Marketing Manager

£300/day
London, GB
8-15 years

Average response time: 1 hour

About Rokes

I help B2B companies accelerate growth and maximize ROI through strategic, data-driven marketing campaigns. With 8+ years of experience across SaaS, technology, and enterprise solutions, I specialise in integrated campaigns, ABM, and event-led strategies that drive pipeline, revenue, and brand impact.

I bring a proven track record of partnering with senior executives to align marketing with business objectives, influence go-to-market decisions, and deliver measurable results. Whether it’s a full-funnel ABM program, a multi-channel campaign, or a high-profile event, I manage every detail—from strategy and execution to analytics and optimization.

I excel in designing and delivering campaigns that engage target accounts, generate marketing-qualified leads, and accelerate deal velocity. My expertise includes ABM (1:1, 1:few, 1:many), content marketing, digital advertising, webinars, events, and sales enablement. I leverage marketing technology like Marketo, Eloqua, Pardot, Salesforce, 6Sense, and LinkedIn Ads to track performance and optimize ROI.

Typical projects I handle include: integrated ABM campaigns for enterprise accounts, regional or global go-to-market strategies, event management (tradeshows, webinars, roundtables), content-led demand generation, and marketing analytics & reporting. I’ve successfully driven pipeline growth for major brands like Mastercard, Amazon Advertising, Blue Yonder, and D2L, consistently exceeding targets and influencing cross-functional teams.

If you’re looking for a marketing partner who can combine strategy, execution, and measurable impact to help your business grow, I can help you deliver campaigns that truly move the needle.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • BlueYonder
    Global Marketing Manager
    TECH
    April 2025 - Today (1 year and 2 months)
    London, United Kingdom
    Key responsibilities:
    • Lead global integrated marketing strategy for the logistics service provider (LSP) vertical, driving marketing-sourced pipeline and revenue growth.
    • Lead a global team of 3 campaign managers to execute integrated programs across content, digital, webinars, and direct mail.
    • Manage and optimize $950k global campaign budget to achieve pipeline growth.
    • Manage campaign performance tracking using Marketo, Salesforce and 6Sense optimizing based on insights.
    • Present campaign performance, market insights, and strategic recommendations to global marketing leadership and regional VPs, influencing investment priorities and go-to-market plans.

    Key achievements:
    • Launched the End-to-End Visibility integrated campaign targeting 358 global accounts. Campaign tactics included eBooks, infographics, testimonials, social, display ads, content syndication (Infuse), email, and virtual events. Resulted in 7 marketing sourced opportunities worth $1.3m and influenced 38 existing opportunities, contributing to $2.4M in attributed pipeline.
    • Developed integrated LSP campaign strategy, aligning messaging and goals across campaigns, field, and BDR teams. Presenting to the revenue marketing leadership, the strategy was later adopted by other key verticals (retail, manufacturing).
    Lead generation Marketing Social media Webinar Email marketing
  • Mastercard
    Senior Campaign Manager
    TECH
    November 2023 - March 2025 (1 year and 4 months)
    London, United Kingdom
    Key responsibilities:
    • Developed and executed Europe marketing strategy, partnering with sales leaders on aligned go-to-market plans.
    • Managed and mentored two campaign managers while leading Northern Europe marketing activities—including 1-many and 1-few ABM programs, events, and digital campaigns—ensuring commercial alignment and driving business growth.
    • Managed and optimized a $1.6M marketing budget for campaigns and events, driving pipeline growth and maximizing ROI
    • Conducted in-depth analysis and reporting on campaign performance using sophisticated marketing metrics and reporting tools, providing strategic insights to optimize marketing efforts and showcasing value.
    • Delivered quarterly business reviews to regional SVPs and senior leadership, presenting campaign ROI, revenue impact and marketing pipeline.

    Key achievements:
    • Generated 78 marketing-sourced opportunities for Europe in 2024, totalling $29m in contract value, exceeding annual target by 121.5%.
    • Led Mastercard’s data-driven ABM campaign with Frost & Sullivan targeting 50 Europe accounts, delivering a full-funnel program (email, LinkedIn, display ads, content syndication, webinars, demos) and generating 5 marketing-sourced opportunities worth $1.9M.
    • Led Mastercard’s sponsorship at One-to-One Monaco 2024, managing 100+ meetings, 2 workshops, a booth, and a hosted dinner, generating 147 leads and 14 marketing-sourced opportunities worth $5.4M, while enhancing Mastercard’s beyond-payments positioning.
    Lead generation digital marketing Events Webinar Social media
  • D2L
    Integrated Marketing Manager
    TECH
    July 2023 - October 2023 (3 months)
    London, United Kingdom
    Key responsibilities:
    • Led strategic multi-channel campaigns across EMEA, driving engagement and pipeline for growth priorities.
    • Working collaboratively across the go-to-market teams to deliver cohesive campaigns across email, social, digital, webinars and product demos.
    • Oversaw the localisation and translation of D2L's content and creative vision into campaigns.
    • End-to-end project management of international campaigns to create efficiencies across regions.
    • Analysing and reporting on campaign performance and key learnings, ensuring effective handover of data and insights to help drive growth.


    Key achievements:
    • Managed EMEA’s marquee Q3 campaign, positioning D2L as a leader in edtech. Activated a full-funnel program across email, paid social, display, content syndication (Times Higher Education and Guardian Education), webinar and product demos. Resulted in 2 marketing sourced opportunities worth $350k and influenced 7 existing opportunities, contributing to $530k in attributed pipeline.
    Email marketing Lead generation Webinar Events Marketing

Recommendations

Be the first to recommend Rokes

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Business Management
    Coventry University
    2017

Skill set

Categories