Description

👋 With over 10 years of experience in Web Analytics and Digital Marketing, I specialize in helping businesses unlock the full potential of their data.

I have worked with companies across various industries in France and the UK, assisting them in improving the tracking and analysis of their digital performance.

What I can bring to your business:

• Analytics setup and migration – Migration to GA4, Matomo, or full deployment of tailored solutions that meet specific business needs and comply with GDPR.

• Advanced tagging and tracking plans – Designing data collection strategies (client-side & server-side) to ensure accurate, high-value data.

• Custom dashboard creation – Building real-time performance reports using Looker Studio, Tableau, or Power BI.

• Strategic analysis – Turning data into actionable insights to improve marketing and operational performance, with precise recommendations.

🛠 My Data Stack

• Analytics: GA4, Matomo, Adobe Analytics, Piano Analytics

• Tag Management: GTM, Tealium, Adobe Launch (client-side/server-side)

• ETL & Data Warehouses: BigQuery, SQL

• Data Visualization: Looker Studio, Tableau, Power BI

• Languages: SQL, Python, JavaScript

📊 Example Analyses

E-commerce:

• Overall performance (revenue, conversion rate, average order value)

Lead Generation:

• Lead conversion, acquisition funnel optimization

CRM & Customer Insights:

• RFM segmentation, cohort analysis, customer profiling

Media:

• Multi-channel attribution and campaign ROI

Data Quality:

• Tracking audits and anomaly detection between analytics tools and CRM

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Data Vista
Data Analytics and Tracking Consultant
January 2024 - Today (2 years and 5 months)
I’m a seasoned Analytics Consultant with 10+ years’ experience in digital marketing and data analysis. I help businesses turn complex data into clear, actionable insights through expert setup, tracking, and reporting.

Specialties:

GTM & Tracking: Full GTM setup, advanced Google Ads tracking, enhanced e-commerce, Shopify & Meta Pixel integration, Facebook CAPI, cross-domain & server-side tracking.

Google Analytics (GA4): Complete migration, custom event/goal tracking, funnel & user flow analysis, tailored dashboards in Looker Studio, GDPR-compliant data handling.

Data Analysis: Conversion rate optimization, customer segmentation, and performance reporting using Looker Studio, Tableau, and Power BI.

From precise tracking to meaningful insights, I ensure your data works harder for your business.
Google Analytics Microsoft Power BI Python SQL tracking