Rory O'Neill

Past clients include Bentley Motors, Barbour, Bally, Pernod Ricard to name but a few.

I am a dynamic and results-oriented Social specialist with a proven track record of success in driving digital transformation and social engagement for leading brands. As a freelancer, I specialise in providing a wide range of social services to both creative agencies and brands, with a focus on delivering impactful results.

My recent achievements include developing global Instagram Shop guidelines for Samsung and creating an 'always on' social strategy for Coors Light. I have also worked with prestigious brands/agencies such as Bentley Motors, McCann, Ogilvy, and Unilever, where I contributed to identifying consumer insights for the sleep category, influencing new product innovation.

During my tenure as a Senior Social Media Manager at Leo Burnett London, I acted as a social strategy and best practice consultant for high-budget integrated McDonald's campaigns. Notably, I spearheaded the cross-channel hashtag strategy, visual guidelines, and best practices. Additionally, I served as a Panelist for Product Development at META (formerly Facebook, Inc.), globally consulting on new formats and product updates.

My diverse skill set also includes community management, social media content creation, and guest lecturing at the University of East London on digital and social media topics. Furthermore, I possess a First Class Honors BA in Advertising from the University of East London, complemented by extensive industry experience.

Throughout my career, I have excelled in driving engagement, viral content creation, and industry recognition. I am passionate about innovation and continuously seek new opportunities to enhance brand presence and market impact.

If you are looking for a forward-thinking, strategic, and versatile professional to elevate your brand's social presence, I would love to have a chat!