About Rossella
I'm an independent Marketing & Brand Strategist with 15+ years of experience helping B2B technology, media and AdTech companies grow through clear positioning, thought leadership and integrated marketing. I specialise in go-to-market strategy, content and editorial, brand messaging, AI-powered marketing and demand generation. Having worked across the UK, US and Europe, I combine strategic thinking with hands-on execution to help brands build authority, engage audiences and drive commercial growth.
Italian
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
London (up to 50km)
Experience
- ScootaMarketing Manager – UK & US Markets (Head of Marketing remit)TECHJanuary 2024 - Today (2 years and 6 months)London, England, United KingdomOwn and lead the marketing function across the UK and US for a programmatic omnichannel AdTech platform, defining strategy, go-to-market direction, and priorities aligned with revenue and growth objectives.Manage and direct external agencies, freelancers and cross-functional contributors to deliver integrated programmes across content, CRM, ABM, social media and events. Set brand positioning and product messaging across all commercial touchpoints, ensuring consistency from awareness to retention.Lead go-to-market planning for product and commercial initiatives, translating business goals into integrated marketing programmes. Architect CRM and audience segmentation strategy to support ABM, lifecycle journeys and retention.Integrate GenAI tools into content workflows to scale production, improve personalisation and accelerate campaign delivery. Act as a strategic partner to sales and leadership, turning performance data and audience insights into sales enablement, case studies and market intelligence.Relaunched and editorially led the Scoota Hoota newsletter, introducing a segmented, audience-first content strategy to drive engagement and brand equity.Lead planning and delivery of industry events, strengthening Scoota's presence and senior relationships within the AdTech ecosystem.
- EdTechX GlobalSenior Marketing Manager (Contract)EDUCATION AND E-LEARNINGOctober 2022 - January 2023 (3 months)London, United KingdomDeveloped and executed integrated marketing strategies across EdTech and HealthTech brands.Led cross-brand campaigns and strategic partnerships, supporting audience growth and commercial objectives.Defined the strategic vision and messaging for the launch of the IMPACTX 2050 umbrella brand.
- KochoMarketing ManagerTECHJuly 2021 - October 2021 (3 months)London, United KingdomPlanned, executed, and refined the marketing campaign strategy. Created and implemented marketing activities, including events, while establishing a marketing automation system.Developed email communications, managed event registrations, and updated website content. Collaborated with the broader marketing team to support content creation and tools for social media and sales to enhance event engagement.Organised and managed events, including webinars, roundtables, and presentations.
Recommendations
Be the first to recommend Rossella
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's DegreeLondon College of Communication2005Master's Degree
- English Writing and Literature CourseLondon School of Journalism2015English Writing and Literature Course