About Sachin
Salesforce Marketing Cloud Specialist | CRM & Email Automation | Journeys, Segmentation, Lifecycle Marketing
I help brands turn their customer data into clear, effective communication that drives engagement and retention. As a Salesforce Marketing Cloud Email Specialist, I design and build automated journeys, targeted segmentation, and scalable email programs that deliver measurable results.
My work focuses on clean data structures, reliable automation, and practical execution. I’m comfortable working with Journey Builder, Automation Studio, data extensions, SQL‑based segmentation, triggered sends, and modular Content Builder setups. Whether you need a new lifecycle flow, a full email program build, or ongoing optimisation, I bring a structured, dependable approach that keeps your CRM running smoothly.
Clients work with me when they want clarity, speed, and a specialist who can translate business goals into well‑built, maintainable marketing automation. I support project‑based builds, long‑term CRM improvements, and hands‑on execution for teams that need extra capacity.
Available for remote projects across APAC, Europe, and global teams.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Hays plcSenior Global Data Marketing ExecutiveMarch 2023 - December 2025 (2 years and 9 months)London, UKPromoted to this senior position to take on ownership of organisation-wide marketing cloud projects, CRM operations, and to facilitate improvements of the tech ecosystem.• • Lead and implemented an enhanced automated lead passing process across 33 countries generating B2B leads worth millions whilst optimising legacy processes in place.• • Upgraded global CSAT programme to include 16 languages through AMPscript personalisation & SQL contributing to a 15% uplift in open rate.• • Mediated CRM data issues through collaboration with relevant stakeholders to restructure data flows ensuring a secure data ecosystem with the highest data protection standards.• • Managed offshore team of technical specialists to resolve regional marketer's SFMC issues through Asana & Azure bi-weekly sprints increasing productivity by 30%.• • Delivered hands-on Marketing Cloud training and created accessible documentation that upskilled marketer capability and strengthened adherence to CRM best practices.• • Acted as the escalation point for complex technical queries and senior stakeholder requests across the organisation.
- Hays plcGlobal Data Marketing ExecutiveNovember 2021 - March 2023 (1 year and 4 months)London, UKRecruited to this global recruitment company spanning 33 countries to take on ownership of technical maintenance, admin, and general support.
- MC GroupGroup Marketing ExecutiveNovember 2019 - August 2020 (9 months)London, UKJoined this mid-sized restaurant group to take on all marketing activities end-to end, covering strategy, campaigns, channels, and content.• • Owned the strategy and end-to-end management of all social media channels and content output. Drove performance using high quality visuals, creative copywriting, and advertisements.• • Launched the group's first influencer-drive affiliate marketing programme, increasing brand visibility whilst contributing to significant social media follower growth.• • Partnered with the designer to plan and coordinate photo and video shoots, ensuring efficient delivery of campaign visuals aligned with the promotions calendar.• • Presented weekly/quarterly performance reports to directors, translating KPI data into actionable insights.
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Education
- Bsc Business & Management with MarketingBrunel UniversityBsc Business & Management with Marketing
- SALESFORCE Marketing Cloud Email Specialist2026SALESFORCE Marketing Cloud Email Specialist
Certifications
- SALESFORCE Marketing Cloud Email SpecialistSALESFORCE2026