Description

I help SMEs and FMCG brands grow revenue, win retail distribution and fix underperforming sales — with 15+ years of hands-on commercial experience, not just theory.

Through my consultancy, Retail Growth Solutions, I deliver retail merchandising and execution programmes for national consumer brands including, Warrior, Aqua Carpatica, Rennie (Bayer), Just Drink and Proper — driving availability, compliance and rate of sale across the cash & carry and wholesale channel.

For business owners, I work on the commercial engine: sales process and pipeline discipline, pricing and margin improvement, customer acquisition and key account growth.

My background spans FMCG, fintech (Viva Wallet), logistics (UK Mail) and automotive, so I've sold in competitive, price-sensitive markets and know what actually closes deals.

Typical projects: sales transformation and coaching for founder-led teams, retail launch and distribution support for consumer brands, commercial reviews identifying margin leakage, and go-to-market planning.

Straight-talking, results-focused, and most of my work comes through referral. If you need someone who can build the strategy and then roll their sleeves up to deliver it, let's talk.

Languages

English
Native or bilingual
Urdu
Fluent
Punjabi
Fluent

Workplace preferences

Can work on-site

London (up to 50km)

Retail Growth Solutions
Business Development Manager
RETAIL (LARGE RETAILERS)
January 2017 - Today (9 years and 6 months)
London, United Kingdom
Growth and commercial consultancy for SMEs, FMCG brands and retail operators across the UK.

Deliver retail merchandising and execution programmes for national consumer brands including Warrior, Grenade, Aqua Carpatica, Just Drink, Rennie (Bayer) and Proper protein popcorn — across the cash & carry and wholesale channel
Drive on-shelf availability, planogram compliance, ranging and rate of sale, with in-depot brand presence and stock management
Advise business owners on sales transformation: pipeline discipline, proposal quality, pricing and close-rate improvement.

Commercial and operational reviews identifying margin leakage and cost savings, supported through to implementation
Majority of engagements won through referral and repeat business
Business Growth Sales Strategy Commercial Strategy Business development customer service
Viva Wallet
Business Development Manager
TECH
January 2019 - February 2024 (5 years and 1 month)
Freelance business development consultant supporting Viva Wallet's growth in the UK market, working on a self-employed basis.

Drove merchant acquisition for their card payments, acquiring and business banking products — prospecting, needs analysis, pricing negotiation, onboarding and activation.

Helped expand the client base into new market segments and verticals, from independent SMEs through to multi-site and hospitality operators
Won business in a highly competitive, rate-sensitive market through consultative selling rather than competing on price alone.

Fed market and competitor insight back into the business to sharpen proposition and targeting in the UK.