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Samantha Friend

Content and copywriter

Works remotely from Welton, East Yorkshire

  • 53.73211
  • -0.55232
  • Suggested rate £300 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Samantha's quote.

This freelancer has confirmed part-time availability (4 days per week) in the past 7 days.

Part-time, 4 days per week

Propose a project The project will begin once you accept Samantha's quote.

Location and workplace preferences

Welton, East Yorkshire, England, United Kingdom
Remote only
Primarily works remotely


Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
Would prefer to avoid:
  • Biotech
  • Chemical
  • Defense & Military
  • Mechanical Engineering
  • Medical
+2 autres
Company size
Would prefer to avoid:
1 person


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual


Skills (17)

Samantha in a few words

An experienced writer, strategic marketer and business developer, I am dedicated, positive and sincere. Being innovative, versatile and self-starting, I am drawn to roles that I can put my creative stamp on and require insight to help solve problems. Communication and forming connections with others are at the heart of what I do and I have great success with bringing people together to work towards common goals. I use my entrepreneurial vision and tenacity to find, develop and market new opportunities for purposeful organisations with a conscience.
• Leadership
• Insight & innovation
. Writer
• Partnership development
• Marketing strategy
• Market research
• Content & copywriting
• Business development & sales
• Brand development
• Contract & people


Fika Creative

Director  - As a freelancer

October 2017 - Today (5 years and 1 month)

Self-employed business development, social media manager, writer and content creator for a variety of brands including Destination Beverley.

C Spencer Ltd

Strategic Account Director

October 2016 - February 2017 (4 months)

The largest privately owned engineering firm in the UK with a turnover of £113m and 400 staff. Clients included Network Rail, Drax and London Underground. Principle partner and investor in £200m renewable energy project.
•Headhunted to spearhead a change management programme involving a strategic overhaul of client relationship management and marketing. I managed a team of 8 and recruited four Business Development Managers to execute my strategy.

University of Hull

Business Development Manager

September 2009 - September 2016 (7 years)

A rapidly changing organisation becoming more commercial and agile, requiring insightful leadership, effective marcoms and forming successful commercial partnerships.
•Developed over £1 m new business working with Morrisons, Crown Paints, Victoria Plum and Croda
•Engaged and converted over 100 business opportunities p.a. networking at CEO/director level.
•Developed £100k+ collaborative research projects for brands such as Lansinoh.
•Managed multi-disciplinary project teams and a network of 10 Business Development Managers
•Planned and executed B2B marketing and communications, resulting in 37% increase in enquiries
•Developed proposals, delivered pitches, negotiated costs and created contracts
•Managed events, including a digital expo which attracted 10,000 people
•Developed new business services using insights and undertaking market research
•Researched and implemented new services, including an ERDF SME support initiative
•Business advice on strategy and innovation
•Represented the organisation on regional economic development boards

British Land/DTZ

Marketing & Commercial Manager ING Real Estate/

June 2007 - September 2009 (2 years and 3 months)

Launched a £200m mixed-use retail, leisure and infrastructure development from construction to a successful consumer facing facility. Required decisive leadership and advising offsite landowners.
•Developed a marketing strategy which increased footfall from 6m to 15m and spend from £62 to £110
•Secured £3 million worth of free PR in three months and acted as spokesperson for media interviews
•Created and managed a £1 million annual marketing budget.
•Managed 2 FT staff and supervised 80 frontline staff, as a senior duty manager.
•Developed a new brand achieving 99% advertising penetration. Managed survey and focus group research
•Procured £100k creative campaigns across multi-media channels, including TV
•Developed relationships with major partners, including Tesco, Network Rail, Argos
•Attracted £120k per annum in additional commercial revenue
•Increased customer satisfaction to 90% by delivering award-winning training
•Led a digital strategy which attracted 15,000 unique web visits and 1500 social network followers pm
•Devised a high profile events programme, engaging VIP and celebrity guests
•Board member of Bondholders and the BID

Citybuild Ltd

Business & Marketing Manager

May 2003 - June 2007 (4 years and 1 month)

A company responsible for a £2bn economic development and physical regeneration programme, requiring stakeholder engagement, business development and creative B2B and B2C marketing.
•Attracted £678m of investment from investors
•Led a £1 .2m feasibility study for the food and drink industry, which I used to create targeted marketing and business development plans
•Procured £50k+ marketing contracts, CRM systems and websites
•Networked at CEO level with high profile investors and developers
•Project managed high profile projects, such as World Trade Centre Hull & Humber
•Managed key accounts for partners such as ABP and Smith & Nephew
•Organised and attended exhibitions and events in the UK and overseas such as MIPIM
•Managed a member of staff and led multi-disciplinary project teams to time and budget
•Led on sector development for retail, leisure, ports and healthcare. Undertook qualitative and quantitative research to provide analysis of key trends and growth.

Children's University

Marketing Manager

May 2002 - May 2003 (1 year)

Social enterprise operating with purpose and passion to improve the lives of disadvantaged children. Requiring innovative income generation campaigns and creative marketing.
•Developed creative strategies to establish new income streams for the initiative
•Attracted sponsorship from local businesses and recruited volunteer learning mentors
•Delivered presentations to businesses, stakeholders and volunteer mentors
•Engaged Manchester City FC and other high profile VIPs
•Managed the marketing mix including websites, PR and marketing materials