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Sam Etherington

Experienced & Expert SEO Consultant

Works remotely from Edinburgh

  • 55.944321
  • -3.242511
  • Suggested rate £400 / day
  • Experience 2-7 years
Propose a project The project will begin once you accept Sam's quote.

This freelancer has confirmed full-time availability in the past 7 days.

Propose a project The project will begin once you accept Sam's quote.

Location and workplace preferences

Edinburgh, Scotland, United Kingdom
Remote only
Primarily works remotely


Project length
Would prefer:
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Would prefer to avoid:
≤ 1 week
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual


Skills (18)

Sam in a few words

Working as a full-time SEO Consultant for 5 years, I have extensive experience in multiple areas of SEO, stretching from on-page to off-page to technical. I work closely and communicate with my clients through every step of the SEO process from auditing, strategy creation, implementation, reporting and training.

I have worked with multiple brands from around the world in countries such as the UK, USA, Germany and South Africa.

I have a large amount of experience in multiple industries, especially for E-commerce, Legal and Technology companies.


Seed & Solace


City of Edinburgh, Scotland, United Kingdom

June 2022 - Today (5 months)

I primarily work with agencies to focus on their clients' organic presence but also love working with small business gems when they come along!

SEO Manchester

Organiser & Host

Manchester, UK

February 2022 - September 2022 (7 months) Organiser & Host of SEO Manchester - a MeetUp group where SEO professionals in the city can meet others in person to talk work, projects and collaboration.

This is Digital

Senior SEO Consultant

Manchester, UK

May 2021 - June 2022 (1 year and 1 month)

Consultancy lead working across a number of large e-commerce clients including Footasylum, Brittany Ferries, American Golf, Leicester City Football Club & Grenade on their long-term SEO strategies.


Freelance Digital Consultant

Manchester, UK

January 2021 - June 2022 (1 year and 5 months)

Digital consultant specialising in SEO. I have worked with a range of small UK businesses within industries such as e-commerce, finance, e-learning & recruitment. Send me a LinkedIn message if you want to chat about how I can help you grow your online presence!


SEO Consultant

Manchester, UK

February 2021 - May 2021 (3 months)

Moving into the SEO Consultant I have more influence in overall strategic direction and creation for our clients, working with them closely to realise their SEO goals over the short, medium and long term.


SEO Executive

Cardiff, UK

January 2018 - February 2021 (3 years and 1 month)

International SEO for global brands such as Flora, RSM, University of Portsmouth & NTT working with teams in the UK, US, Germany & South Africa.

KSM Limited

Digital Marketing Consultant

Nottingham, UK

September 2017 - December 2017 (3 months)

• Designing, writing copy and executing email marketing campaigns (MailChimp)
• Google Analytics analysis
• Google AdWords campaign management
• LinkedIn and Lead Forensics B2B lead generation
• Liaising with external branding agency


New Business Consultant & Sitecore Partner Manager

London, UK

March 2016 - December 2016 (9 months)

Took up the opportunity to move into a business development consultant role. Tasks included:
• Pre-sales consultancy to win and build new engagement which lead to long term client relationships.
• Acting as ORMs primary relationship contact with major partner Sitecore in order to access and develop warm prospects through its network.
• Attending networking events on a regular basis to help drive new business pipeline.
• Lead strategic new business engagements with a variety of companies including Allianz Global Investors, Saga Personal Finance & Insight Investment.


Strategy Researcher

London, UK

September 2015 - March 2016 (6 months)

Joined this digital agency to focus on supporting new business pitches and existing customer strategy initiatives in a hybrid role working for both the strategy and new business teams. Tasks included:
• Supporting new business leads through strategic deck creation, with a particular focus on digital trends and innovation and the alignment of digital strategy alongside long-term business aims.
• Undertaking analytical work to further optimise the digital property of ORMs existing customer database.
• Supporting the creation of new digital initiatives and briefs for ORMs customers, spanning across the sub-disciplines of UX, content and design.
• Working with a range of customers including Aviva Investors, GWR and Smith & Williamson.


Sales Enablement Analyst

London, UK

July 2014 - September 2015 (1 year and 2 months)

Joined this worldwide CMS software company as one of four graduates. Tasks included:
• In-depth sales support and research into prospective clients and verticals to enable the sales team.
• Supporting partner ecosystem (namely Microsoft and Avanade) with rich vertical and company insight.
• Creating sales resources for worldwide distribution on the company intranet.
• Supporting senior management with forecast and pipeline reports.
• Working with the Sales Director to create 'legal ready' licence agreements.
• CRM tasks including maintenance of existing account records and lead allocation.
• Consistent contact with the Global Product Marketing team to discuss and rectify challenges in order to help sell the Sitecore product suite in the best way possible.