About Sam
I'm Sam Stringer, a social creative director & producer specialising in video content. Over the past ten years, I've led campaigns for Meta, Adobe, Sony, Starbucks, and Deliveroo, pitching, producing, and directing everything myself. I currently create high-quality content for e.l.f. Cosmetics and Adobe UK.
I run full-service: pitch and concept through to production, direction, and delivery. No handoffs, no bullshit. My career includes leading Meta UK's AI product launch, directing over 100 TV commercials for GoHenry, and producing standout campaigns across earned and owned channels.
I specialise in crafting high-impact, culturally relevant content that actually lands with an audience. My skill set spans creative direction, shooting, editing, and animation,which means I don't just ideate, I know how to build it. I move fast, stay adaptable, and keep creative standards high even under pressure. The result is content that cuts through the noise.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Movers+ShakersSenior Content CreatorDecember 2024 - February 2026 (1 year and 2 months)City of London, London, UK📱 Senior Content Creator for all of EMEA, reporting directly to the Creative Director and leading mid-to-high production content for e.l.f. Cosmetics and Adobe UK.📱 Created content for e.l.f. UK’s TikTok channel, growing 100K followers in under three months, driving engagement through culturally relevant, trend-led creatives.📱 Led Adobe UK’s Instagram content creation, creating high-performing social content for organic and branded executions.📱 Spearheaded primary content production for Adobe MAX London, A-LIST FESTIVAL and various other activations.
- CoolrSenior ProducerApril 2024 - October 2024 (6 months)London, England, United Kingdom🤖 Joined the Coolr team as a Senior Producer to work directly with Meta and lead their AI product launch on Instagram & Facebook.🤖 Spearheaded the creative strategy & content for the campaign across a multitude of Meta’s channels & created toolkits to inform on best practices on content creation and the use of AI tools across international markets.🤖 Directed & produced several Influencer-focused pieces, introducing Meta AI working closely with the in-house influencer team.🤖 Also during tenure produced & directed various other shoots with clients like Starbucks, Deliveroo & Burger King.
- STRN.GSCreative DirectorApril 2016 - May 2024 (8 years and 1 month)London, UK🎥 Operated as an independent creative director and filmmaker, delivering campaigns and branded content for a wide portfolio of global clients, including HSBC, Cadbury, McDonald’s, BAFTA, and Honda, among others. My work combined creative direction with video production, ensuring every campaign carried both visual impact and cultural relevance.🎥 Collaborated closely with agencies, production studios, and in-house creative teams across Europe and the US, leading projects from initial concept through to final delivery. This often involved overseeing creative strategy, directing live-action and social-first content, and aligning each execution with broader brand narratives.🎥 Worked fluidly across sectors from tech and automotive to entertainment and FMCG, building a reputation for crafting emotionally resonant, visually distinctive social content that connects brands to audiences through storytelling, tone, and design.
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Education
- Bachelor's DegreeHavering College of Further and Higher Education2014Bachelor's Degree
- Fine Art FoundationHavering College of Further and Higher Education2011Fine Art Foundation