About Samuel
I am a Founder and Communications leader with over a decade of experience spanning strategic PR, intelligence analysis, public affairs, digital campaigning, and reputation management across the private, public, and third sectors.
I have a proven track record of scaling an agency during periods of economic and social crisis, delivering high-impact national and international campaigns, and advising senior stakeholders including governments, global institutions, and legal teams on sensitive, high-profile projects. I am widely known for values-led communications, political acuity, and the ability to translate complex communications into compelling public-facing narratives often in competitive environments.
English
Native or bilingual
Dutch
Basic
Remote only
Primarily works remotely
Experience
- Marriott CommunicationsFounderNovember 2020 - Today (5 years and 9 months)Newcastle upon Tyne, United KingdomLed the diversification of services to include specialist communications packages for start-ups and third sector organisations, responding directly to the cost-of-living crisis and the increased pressure on mission-led organisations. Expanded operations internationally, launching services in France (January 2022) and the United States (August 2023) to support UK-based and international projects.● Scaled the business during COVID-19 lockdown to 40 clients by 2024● Delivered digital campaigns reaching 4 million people by 2022● Led PR and press strategy for FAVOR UK, lobbying the Scottish Government on Scotland's drug deaths crisis, securing coverage in The Times, The Daily Mail, The Sun, The Scotsman, The Herald, The Daily Record, ITV, BBC, BBC Scotland, and STV.● Provided PR support to the United Nations and the CRPD Committee during the 2024 Geneva Convention● Consulted with the Scottish Government on their national Cost of Living marketing campaign (2024)● Delivered strategic media support to Bhatt Murphy Solicitors during the UK Government COVID Inquiry, with coverage including The Guardian, The Times, BBC, Third Force News, Disability Rights UK, Disability News Service, and Charity Today.● Supported the brokerage and communications strategy for two Banksy and three Richard Hambleton blue-chip artworks.● Launched the North East's first Intelligence Service, providing strategic insight and media intelligence for organisations operating in complex policy and reputational environments● 2025 saw the agency achieve 113 million publication views, 83 million digital impressions, and 4.7 million digital engagements● Finalist for Forbes 30 under 30 Europe● Recipient of 15 industry awards, including FSB North East's Young Entrepreneur of the Year 2023
- The NetherlandsPR & Communications OfficerSeptember 2017 - September 2019 (2 years)Provided strategic PR, communications, and event marketing support to hospitality and cultural venues seeking to engage international student audiences. Designed and executed campaigns that significantly increased engagement and revenue, including recurring events generating thousands in sales.
- Healthwatch Waltham ForestSocial Media Manager & Outreach OrganiserJuly 2014 - July 2015 (1 year)Led digital engagement and public outreach for a statutory health and social care watchdog, supporting policy advocacy, community consultation, and public awareness campaigns across the London Borough of Waltham Forest.
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Education
- Bachelor of ArtsUniversity of GroningenBachelor of Arts