Description

Hello, I'm Samuel.

I am Strategist with 10+ Years of Global Experience Driving Business Growth via Innovative Strategies, Digital & Creative Solutions and a People-centric approach.

A multilingual and versatile professional with a diverse business and organizational growth background.

My proficiency in a variety of tools and skills, including strategy, research, data analysis, creative and digital development, project management, and martech, has allowed me to work on numerous strategic initiatives in marketing, advertising, digital, branding, mentoring, tutoring, research, and coaching across different markets such as US, UK, India, Europe, Portugal, Brazil, and Angola.

Some highlights:

- Managed teams of 15 people and coached over 20 young professionals;

- Worked on more than 100 business strategies (branding, creative, marketing, advertising, digital and communication);

- Developed winning creative strategies for several brands;

- Directed cooms, marketing, and creative/digital advertising strategy for the 2ndIHAS (International Healthy Aging Summit 2021);

- Directed the creation of brands and rebranding projects, from brand identity and strategy to brand touchpoints creation;

- Developed a comprehensive rebranding and digital strategy for Finpartner, leading a transformation from 10% to 55% lead generation increase through their website;

- Developed several digital innovation strategies to introduce B2B business to e-commerce;

Some companies I've worked for Criteo (Adtech), KodeKloud (DevOps EdTech), Shop Circle (E-commerce Tech), Bulletin (MarketPlace Tech), and Healthcare Shares (CrowdFunding Platform for Healthcare Investment), Monzo (Fintech), Finpartner (Financial Services/Tech), Homebook (Real Estate), ZOME (Marketplace), 2nd International Healthy Aging Summit (Health), Lusophone Academy of Pharmaceutical Sciences (Pharma), Circle (SportTech);

Feel free to get in touch.

Find out more:

Languages

Portuguese
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

London (up to 50km)

Ladder.io
Creative Strategist
TECH
June 2022 - December 2022 (6 months)
London, United Kingdom
● Crafted creative strategies for digital marketing campaigns driving brand awareness, demand/interest generation, lead generation/nurturing, improving main KPI (CTR, Leads/Signups/Purchases, CR) by 20% to 150%;
● Worked on cooms planning, messaging, TOV, brand narratives, positioning, value propositions, copy angles, personas and audiences, competitor analysis, online channel audits (SM and websites) and effectively briefed creative teams, and successfully presented it to clients;
● Analyzed results, iterated and scaled creative-data-driven campaigns for B2B/B2C (USA, UK, and Europe) and optimised full-funnel/multi-channel digital campaigns based on insights and signals throughout the customer journey;
● Proactively created an internal tool for onboarding/knowledge base for junior strategists and supported the growth of my accounts w/ positive results;
● Worked w/, Criteo (Adtech), KodeKloud (DevOps EdTech), Shop Circle (E-commerce Tech), Bulletin (MarketPlace Tech), and Healthcare Shares (CrowdFunding Platform for Healthcare Investment), Monzo (Fintech).
SP Business Group®
Marketing Strategist
CONSULTING AND AUDITS
September 2017 - December 2022 (5 years and 4 months)
Lisbon, Portugal
● Directed and presented 30+ marketing strategies, GTM campaigns, and thought leadership content strategies for SMEs and Influencers directed towards brand awareness, lead generation/nurturing, using multiplatform tactics on social media, paid social, paid search, email marketing, SEO, supported by analytics reports on Google, Meta, LinkedIn, CRM’s (Hubspot, EngageBay, Salesforce), Similar Web, SEM Rush;
● Briefed creative teams and presented the strategy to clients.
SP Business Group®
Branding and Design Strategist
CONSULTING AND AUDITS
September 2017 - December 2022 (5 years and 4 months)
Lisbon, Portugal
● Led 40+ branding and rebranding projects while developing and overseeing the design of various print and digital materials (brand manuals, posters, brochures, videos, pitch decks, and media content);
● Crafted messaging, positioning, look & feel, archetypes, TOV, the brand architecture of several brands.

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Master of Innovation and Entrepreneurship
European Business School of Barcelona
MSc. in Sports Sociology, Organization & Development
Lusófona University
2018
Innovation and Strategic Development towards Social Inclusion and Social Change (Grade 17/20)