Sayeed Anwar

Using hridoy as a vehicle to both freelance with, and provide consultancy for, agencies and clients on digital, communications, social media and data strategy. Leading, advising and supporting organisations and agencies by reviewing and enhancing existing work, delivering and guiding research, strategy and data analysis that is used to build communications initiatives, delivering expectation-exceeding campaigns and tactics via channels like Instagram, Facebook, Twitter and TikTok. Responsibilities: social media and digital advice and consultancy, research, strategy and data analysis, campaign and tactic launch and maintenance for industry-agnostic clients. Clients include/d: Anthem PR, Arc Bio Comms, Aurora Healthcare PR, Clark Health Communications, Clash Digital, Girl Effect, Havas Group, Langland, Lucid Group, The Lucre Group, MED-EL, Porter Novelli and Publicis Groupe. Agency work included consultation for organisations like: Astellas Pharma, AstraZeneca, BBH, Boehringer Ingelheim, Beautiful Destinations, Climate Vulnerable Forum, GSK, Janssen, Johnson & Johnson, Kidney Research UK, Mollie B.V., Pandemic Prevention Institute, Pfizer, Roche, The Smalls, Studio La Plage, the WHO.

Led research initiatives across verticals to deliver data-led strategy that always led to primary audience focussed objectives being exceeded through social media channels including Instagram, Facebook, Twitter and TikTok. Responsibilities: leading social media and digital advice and consultancy, developing and leading global and APAC-focussed research, strategy and data analysis. Clients included: BBH, Beautiful Destinations, Climate Vulnerable Forum, Janssen, Mollie, Pandemic Prevention Institute, The Smalls, Studio La Plage.

Leading on digital strategy across the healthcare team on digital content, social media, and targeted engagement techniques to drive strategic programs that are rooted in insight and deep platform knowledge, as well as in line with the parameters and guidelines within the healthcare space. Responsibilities: social media and digital advice and consultancy, research, strategy and data analysis, campaign and tactic launch and maintenance for Charity, Pharma, Public Good clients. Clients included: Aptar, Boehringer Ingleheim, Doctorlink, Grunenthal, GSK, Janssen, Johnson & Johnson, MED-EL, Merck KGaA, Roche, Teva, Vertex, ViiV Healthcare