Serena Pacifico

Helping SaaS, CleanTech, and ESG-driven organizations align marketing with business growth and stakeholder engagement. Partnered with leading companies and institutions across Europe, APAC, and North America — including Microsoft, WWF, Johnson & Johnson, TÜV Rheinland, HSBC, United Nations Global Compact, and the British Chamber of Commerce — designing strategies that positioned marketing as both a growth driver and a force for positive impact.

Developed go-to-market and ABM strategies integrating event-led growth, content marketing, and partnerships for B2B SaaS and sustainability-focused organizations. Led brand and stakeholder engagement initiatives that enhanced credibility, visibility, and investor confidence in climate and ESG-related projects. Created thought-leadership, PR, and community-building programs connecting corporates, NGOs, and policymakers, while embedding zero-waste and inclusivity principles into brand communications and event design to strengthen ESG alignment.

Core Expertise: Strategic Marketing | Go-to-Market Strategy | B2B SaaS Growth | Sustainability Communications | ESG & Impact Marketing | Stakeholder Engagement | Event-Led Demand Generation | Brand Positioning | Partnerships & Community Building

Designed and executed event-led demand generation programs that produced a steady flow of qualified B2B leads without paid advertising and accelerated conversion cycles by 3 months through integrated pre- and post-event campaigns.

- Led end-to-end field marketing strategy: event concept creation, logistics, sponsorship monetisation, partner marketing, PR, and industry presence across Europe, APAC, and North America.

- Positioned events as a strategic growth engine, enhancing pipeline velocity, lead quality, and brand visibility in competitive SaaS markets.

- Launched community-building and thought leadership initiatives (e.g., SWOOP Academy, webinars, tutorials) that strengthened engagement and positioned SWOOP as an industry leader in digital collaboration analytics.

- Partnered with sales, product, and customer success teams to align marketing programs with go-to-market goals and deliver measurable ROI.

Core strengths: Event-led growth marketing | Integrated campaigns | Demand generation | B2B SaaS strategy | Sponsorships & partnerships | Community engagement | Brand positioning

Built and scaled the Field Marketing & Partnerships division of a leading digital media company, transforming it into a key growth engine that delivered over 40 branded activations and conferences annually. Designed event concepts and partnership frameworks that boosted engagement and increased recurring sponsorship revenue by 30%, contributing 15% of total company income.

Led cross-functional collaboration between content, design, and sales teams to ensure unified brand and event execution across markets. Introduced SOPs, templates, and communication guidelines that improved operational efficiency and reduced turnaround time by 25%, while standardizing quality and delivery across regions. Managed a multi-disciplinary team of marketers, editors, SEO specialists, and publishers, as well as external freelancers and partners.

Coached junior staff in client management, partner relations, and onsite execution, fostering a culture of professionalism and accountability that strengthened both internal collaboration and client trust.

Core Expertise: Event Marketing & Partnerships | Brand Activations | Revenue & Sponsorship Growth | Cross-Functional Leadership | Process Optimization | Stakeholder Management | Team Development | Operational Excellence