Simon Busch, Lead Content Designer/Strategist and UX Writer

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

Defra
Lead Content Designer
October 2025 - Today (10 months)
• ● Leading content design on 100-person recycling-service team
• ● Working with research, design and tech leads to plan alpha and beta stages
• ● Running content design team and placing content designers in squads
• ● Representing team to senior stakeholders
• ● Using AI to rapidly prototype Q&A-format services from legislation and guidance
Environment Agency and Defra
Senior Content Designer
December 2023 - October 2025 (1 year and 10 months)
• ● Led content work on government discoveries into water availability and exports
• ● Interviewed users to discover and validate needs
• ● Process-mapped complex content journeys
• ● Presented work to senior stakeholders in show-and-tells
Expedia
Content Design Lead
November 2022 - December 2023 (1 year and 1 month)
• ● Led personalised-content work stream with teams worldwide
• ● Designed prototypes in Figma
• ● Created crit and audit tools for 100-strong content design practice
• ● Mentored junior content designers
• ● Iterated AI prompts to produce content in brand voice

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MA
University of Melbourne
MA
BA
University of Western Australia;
BA

UX Designer