Description

An energetic Director with 10-years experience in high-growth, hands-on, pureplay eCommerce across all commercial areas. Joining Wayfair UK as employee number four, I have considerable experience building high-growth functions from start-up to medium-to-large organisations. As a result, I’m a strong-self-starter, a proven leader of teams, with a demonstrable ability to deliver against ambitious growth objectives. I'm passionate about helping others grow their online businesses and to remove obstacles from success.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Artizan Commerce
Director
E-COMMERCE
January 2021 - Today (5 years and 5 months)
London, UK
SME eCommerce consulting projects focused on assisting ~500k-2m+ revenue businesses overcome early growth barriers and scale beyond.
Wayfair
Head of Promotions - EU
April 2015 - December 2018 (3 years and 8 months)
London, UK

- Launched and built Promotional team and function from scratch for wayfair.co.uk (2014- ) and wayfair.de sites (2015- ) growing to ~US$100m+ @ 50-100% YoY) -- starting with flash sales and moving to a full 12- month promotional calendar.
- Recruited team from scratch, ultimately leading ~40 person EU Promotions team split across both London and Berlin locations.
- Built out European Promotional calendar and programme with cross functional buy-in -- launching in 2016.
- Responsible for delivering against trade discount targets within the promotional programme over and above existing commercial arrangements.
- Launched Berlin-based Photo-studio operations with a 7-figure budget in 2017. Reported into Managing Director EU.
Wayfair
Head of Merchandising - UK
March 2014 - April 2015 (1 year and 1 month)
London, UK

- Built, launched and managed Merchandising activities for the UK market (including Catalogue management, Landing Page optimisation, Site Search and Navigation and global Feature/Product alignment).
- Recruited ~12 person team from scratch delivering product and landing page review projects at pace within 8 months of team recruitment.
- Delivered multi-location, cross-functional catalogue projects enabling conversion improvements and feature alignment across global business.
- Specified and launched new performance measurement standards for UK business.
- Reported into Managing Director UK