SWAbout Sophie
With 15+ years of international experience across Paris headquarters, Shanghai’s strategic operations, Hong Kong’s communications landscape and Macau’s luxury and travel‑retail arena, my career has been shaped at the crossroads of Europe and Asia’s most influential markets. Academic training from ESCP Business School and the Institut Français de la Mode reinforces a hybrid expertise that unites analytical precision, commercial acumen, and design‑driven brand intelligence.
This global trajectory has cultivated strong capabilities in business development, P&L management, strategic marketing, and cross‑border brand acceleration — supporting both leading luxury corporations and niche high‑potential maisons seeking to scale across Asia. Fluent in French, English, Mandarin and Cantonese, I navigate multicultural environments with ease, crafting data‑driven strategies, performance‑oriented frameworks and market‑shaping recommendations that elevate brand equity, maximize commercial outcomes and unlock new growth frontiers within the world’s most competitive luxury markets.
English
Native or bilingual
French
Fluent
Chinese
Native or bilingual
Cantonese
Fluent
Remote only
Primarily works remotely
Experience
- NOBLE PANACEAGlobal Travel Retail DirectorLUXURY GOODSJanuary 2023 - December 2023 (11 months)Hong KongAchievement – Commercial Negotiation & Sales Expansion | Niche Skincare BrandSuccessfully led commercial negotiations and sales development across Macao, the Middle East, and Europe, strengthening the brand’s regional footprint and accelerating sell‑in and sell‑out performance. Oversaw full P&L responsibility, aligning Visual Merchandising, Marketing, and Design functions to deliver cohesive brand execution. Launched strategic travel‑retail partnerships with cruise lines and airlines, opening new experiential channels and significantly increasing brand visibility across international travel hubs.
- GREAT TANG ART & FAST FASHION INTERNATIONAL. EcommerceChief Business Development DirectorE-COMMERCEJanuary 2020 - January 2022 (2 years)Hong KongAchievement – Entrepreneurship & Strategic DevelopmentSpearheaded entrepreneurial initiatives with emerging artists and led new‑talent acquisition programs to enhance brand creativity and cultural impact. Directed and aligned market strategies between the head office, Shenzhen team, and overseas partners to ensure consistent growth and positioning. Drove key strategic projects in collaboration with global, regional, and market teams, translating corporate objectives into actionable business results. Developed and implemented E‑business strategies to expand product reach, activate new digital channels, and strengthen overall commercial performance.
- DIPTYQUESenior Sales ManagerLUXURY GOODSJanuary 2019 - December 2019 (11 months)Hong KongDiptyque – Hong Kong MarketSuccessfully led operations for six flagship retail locations across Harbor City, IFC, and Admiralty, driving overall performance for the Hong Kong market with a local Cantonese team. Reported directly to the Asia Pacific Vice President. Delivered significant sales acceleration through innovative in‑mall activations and strategic partnerships with loyalty programs. Launched high‑impact Christmas pop‑ups and events at K11 and Pacific Place, boosting brand visibility and traffic. Enhanced profitability through strict P&L monitoring and agile responses to social and market shifts. Elevated team capabilities via structured training and revitalized E‑commerce and influencer programs to capture digital‑driven growth.
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Education
- Master’s degree in Luxury Brand & Management from the Institut Français de la Mode (French Institute of Fashion), focused on strategy, consumer insight and creative‑industry leadership.French: Institut Français de la Mode | English: French Institute of Fashion2013Trained at the Institut Français de la Mode (French Institute of Fashion) — one of the world’s most prestigious institutions for luxury, fashion and creative‑industry leadership — with a specialization in Luxury Management spanning fashion, cosmetics, jewelry, leather goods, hospitality and experiential retail. This elite program provided a rigorous foundation in brand strategy, consumer psychology, product elevation and industry innovation, strengthening my ability to navigate high‑end markets and craft strategies that meet the standards of global luxury environments.
- Master Grandes Écoles - Master’s degree in Management from ESCP Business School, with a strong focus on strategy, international business development and cross‑cultural leadership across global markets.ESCP EUROPE2012Graduated from ESCP Business School — one of Europe’s most renowned Grandes Écoles and consistently ranked among the world’s top institutions for management and business leadership. The Master in Management program provided a rigorous foundation in strategy, finance, international business development and cross‑cultural leadership, with a strong emphasis on operational excellence and strategic decision‑making. This global, multi‑campus education strengthened my analytical capabilities and equipped me with the strategic tools required to navigate complex luxury ecosystems, manage P&L responsibilities and lead high‑impact business initiatives across Europe and Asia.
Certifications
- Certificate in Hospitality Administration & Management (Online)Cornell University2025
- Certifications – Hong Kong Securities and Investment Institute (HKSI)Hong Kong Securities and Investment Institute (HKSI)2022