Description

Strategic and results-driven freelance marketing leader with equal parts ATL and Social experience both in-house (6 years) and agency-side (12 years). End-to-end experience leading large teams in integrated marketing strategy, brand management, ATL and Social content development and media planning. Record-breaking results in effectiveness, engagement, ROI, and award-winning creative work.

Brand Experience across tech, sustainability, music, e-commerce, automotive, transport, telco and healthcare:

Samsung, Sony, Smart Energy GB, Fender, eBay, PayPal, Tesco, Jaguar, Land Rover, Suzuki, Citroen, Peugeot, Heathrow Express, EE, Vodafone, Virgin Mobile and Nuffield Health.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Brand Shed
Founder
CONSULTING AND AUDITS
August 2022 - Today (3 years and 10 months)
London, UK
Brand Shed is a no-nonsense marketing service offering flexible and affordable content and social media services to small and medium-sized businesses.

We help startups and SMEs to take their brand to the next level, without hiring extra employees or paying expensive agency fees.

We draw on marketing techniques and experience from working with a range of household brands for over 15 years such as eBay, Sony, Citroën, Fender, Virgin, Tesco and more. But what we're more excited about is how we can apply this knowledge and experience to growing businesses.

Services include:
Marketing Consultancy and Advice
Branding and Design
Social Media Content Planning and Community Growth
Photography, Video and Content Creation
Traditional Media Planning and Advertising Development
Upskilling Teams and Process Design
Smart Energy GB
Head of Brand & Campaigns
ENERGY AND UTILITIES
April 2020 - August 2022 (2 years and 4 months)
London, UK
Department Head for all Brand, ATL and Social Creative and Media. Responsible for a £20m budget, integrated re-brand, and the two top performing campaign platforms for efficiency and effectiveness since inception.

Procured £17m media contract, securing 15% like-for-like savings with significantly improved persona-based addressability and targeting.
Fender Musical Instruments Corporation
EMEA Digital Marketing Lead
ARTS AND CRAFTS
December 2016 - April 2020 (3 years and 4 months)
London, UK
EMEA Lead for all Social and Paid Media (ATL + Digital). Built and led Digital function during 3 year period of 10% YOY sales and subscriptions growth and highest performing Social content to date.

Broadened team remit to include planning and buying for paid media campaigns across TV, OOH, Online Radio and Podcasting.

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Master of Science
University of Leicester
2004
Master of Science (MSc), Marketing
Bachelor of Science
University of Leicester
2003
Bachelor of Science (BSc), Psychology

Fundamentals of Digital Marketing
Google Garage
2022

Marketing Consultant

Steve O.

Brand and Social Media Consultant

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