Leveraged SEMrush as primary tool for content marketing to conduct comprehensive keyword research, analyze competitor strategies, build links and monitor backlinks, and identify and address toxic backlinks to improve website's search engine rankings.
•Achieved significant 50% improvement in blog's conversion rate by implementing innovative ideas and designs, refining content strategies, and optimizing user experience to enhance engagement and drive conversions.
•Utilized HubSpot to design and build landing pages and employed A/B testing to analyze and optimize page performance and improve conversion rates.
•Reviewed and proofread creative content, verifying brand compliance across all communication channels.
•Coordinated email newsletter campaigns to reach target audiences.
•Created and optimized content, including blog posts, email newsletters, social media posts, and infographics, to drive engagement and generate leads.
•Collaborated with marketing team to develop and execute content strategies for various channels, including social media and blog.
•Conducted research on industry trends and best practices to inform content strategy and ensure content was relevant and valuable to target audience.
•Monitored and analyzed performance of content marketing campaigns using Google Analytics and HubSpot.
•Collaborated with designers and developers to create visually appealing and user-friendly content, including landing pages and interactive content.
•Worked closely with sales team to develop content that aligned with buyer's journey and provided valuable information to prospects at each stage of funnel.
•Coordinated with external partners and vendors, such as freelance writers and graphic designers, to ensure timely delivery of high quality content.
•Assisted in development of marketing materials, such as sales