About Suzy
A passionate marketer, who loves to engage an audience take them on a journey and drive change. With over 10 years marketing experience across sectors including, financial and professional, retail, legal, data/analytics and tech, I have a wide and varied understanding of different businesses and industries. Having spent years working for an American technology start-up, I have a wealth of experience in defining new processes to encourage scalability with limited resources and budgets.
Starting out as a freelancer, i want to help businesses of all kinds with any of their marketing needs. There's no project too big or too small that I wont find exciting! I love meeting people, learning more about different businesses, their services and most importantly, helping them achieve their goals.
Skills I have mastered include:
- Marketing Strategy
- Brand Management
- Content Creation
- Graphic Design
- Campaign Planning, Management and Execution
- Social Media Marketing
- Email Marketing
- Website Development
- PR
- SEO
But if there's something i can't do, I'll be upfront and honest but will find you someone who can!
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Digital HiveDirector of MarketingTECHSeptember 2019 - January 2023 (3 years and 4 months)Edinburgh, UKDigital Hive is an award-winning intelligent enterprise portal that brings multiple BI and Analytics systems together, in a single unified platform so that users can make better-informed, data-driven decisions. A Gartner 2020 Cool Vendor Winner.
- Assimil8 Ltd.Client Accounts and Campaign ManagerDIGITAL AND ITJuly 2018 - October 2020 (2 years and 3 months)Nottingham, United KingdomDuring my time at Assimil8, I worked with the Managing Director and Sales team to develop and align the marketing strategy to match the vision of the business, ensuring it was the right fit. In September 2019 I began working a joint role at Digital Hive (Partner Company) as Marketing Director, before transitioning full time in October 2019.Designed, created, and managed new websitePlanned and executed all events – including partner eventsDefined target clients and “customer” personas for go-to-market strategyManaged all content generation (video, animation, blogs, thought leadership, info graphics)Optimised content across multiple platforms - organic and paid searchManaging budgets and spend – including partner budget contributionsSocial media marketing / managementEmail marketing and automated journeysAnalytics and insight from all marketing activityTracked and reporting on ROI / CPABuilt and managed relationships with partners vendors (ThoughtSpot, IBM, Motio, Digital Hive)Helped CEO build and create sub-brands for analytics solutions that were marketedCarried out all lead generation activities and nurturing for all technologies and solutionsAssisted in building sales process with team
- Anderson StrathernDigital Marketing ExecutiveMay 2017 - July 2018 (1 year and 2 months)Edinburgh, UK
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Education
- BA Marketing and Sports Studies (Hons)The University of Stirling2012BA Marketing and Sports Studies (Hons)
- HND, Sports Coaching and DevelopmentEdinburgh Telford College2008HND, Sports Coaching and Development