- M&C Saatchi LondonDigital Content and Social LeadPUBLIC SECTORMarch 2022 - Today (2 years and 11 months)London, UKWorking with the Cabinet Office through M&C Saatchi on the GREAT Britain & Northern Ireland campaign.Working with the Cabinet Office through M&C Saatchi on the GREAT Britain & Northern Ireland campaign and achieving and running the following:- Creating content strategically for the Queen's Jubilee Birthday that helped the account to reach over 10,000 followers on Instagram as well as become the best performing organic piece of content across both Instagram and Twitter- Improving engagement rates across both channels and delivering over 30k impressions on Twitter regularly- Transformed the full social media strategy and trained the team on it- Created, set up and trained in a social media workflow tool, which received great feedback and was the main point of use between the teams- Created social media templates templates and processes that aligned with the campaign and brand strategy such as a social tone of voice, community guidelines, a content calendar, weekly analytics amongst others- Headed up the procurement process for social media staff and reporting software- Created and oversaw campaigns using UGC, including the Christmas and the Grateful for GREAT campaigns
- SO Social MediaBusiness OwnerAugust 2015 - Today (9 years and 6 months)London, UKSO Social Media focuses on creating and running social media strategies and training for a range of clients from startups to corporates. With a strong focus on Instagram, but also including TikTok, Facebook, Twitter and LinkedIn. So Social Media has a variety of experiences of working with clients from the following industries:- Business Services- Insurance- Fashion- Social Enterprise- Construction Services include:- Social media strategy creation that resulted in 20-35% increase in followers and engagement as well as up to 28% increase in website traffic- Analysis and reporting- Creating and running social media campaigns organically and using paid ads- Community Management- Social Media content creation
- Pure Cremation LtdSocial Media ManagerFebruary 2022 - March 2022 (1 month)London, UKCreated a social media strategy.
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