Description

With more than 25 years of experience in marketing for brands including Hackett, Belstaff, Ted Baker and Selfridges, I help businesses create and build brands, connect with consumers, and drive brand awareness and commercial growth,

My background spans brand marketing, creative direction, retail marketing, trade marketing, public relations and social media.

I combine strategic thinking with hands-on execution, ensuring that every campaign aligns with business objectives while creating meaningful customer experiences. From brand positioning and campaign development to retail activation and customer acquisition, I bring a comprehensive approach to marketing that balances creativity with performance.

What I can provide:

Brand Strategy & Positioning
Brand Development & Management
Creative Direction
Consumer/Retail Marketing
Public Relations
Social Media / Influencer
Integrated Marketing Campaigns
Customer Acquisition & Retention
Marketing Strategy & Planning
Product Launches
Content & Creative Development
Multi-Channel Marketing
Marketing Team Leadership
Agency Management
Market Research & Consumer Insights
Digital Marketing Strategy

What I can deliver:

Brand growth strategies that support business objectives
Customer-focused marketing campaigns that drive engagement
Creative leadership from concept through execution
Retail marketing that can increase traffic and sales
Clear communication and collaborative project management
Results-driven solutions

Why Work With Me?

I bring the perspective of a senior marketing leader with a proven track record of building brands, leading cross-functional teams, and delivering impactful marketing initiatives. Whether you need strategic guidance, campaign leadership, brand development, or marketing consulting, I provide practical, actionable solutions.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Brighton (up to 50km)

AUTHENTIC BRANDS GROUP
DIRECTOR OF MARKETING, LIFESTYLE, EMEAI
September 2024 - December 2025 (1 year and 3 months)
Strategic planning and execution, long-term brand development, and support for licensing partners to enhance consumer engagement and commercial success.

Global Marketing lead for Ted Baker, Hunter, Judith Leiber, Vince, Barneys New York and Hervé Leger
Brand Strategy Creative Social media Partnerships
TED BAKER
MARKETING DIRECTOR
June 2023 - August 2024 (1 year and 2 months)
Executive Team member responsible for leading the global marketing strategy and creative plus PR, social, influencer, retail and data & insight across all territories. Creating global relevance for the brand and increasing sentiment and awareness whilst driving sales across retail, e-commerce and wholesale
Brand Strategy Creative Brand content Social media Copywriting
TED BAKER
HEAD OF BRAND MARKETING
November 2021 - June 2023 (1 year and 7 months)
Developed the global brand marketing strategy and delivered across all communications channels. Led end to end management of all brand campaigns whilst managing creative and comms teams to deliver 360 marketing activity.
Brand Strategy Creative, Content and Tone of Voice Brand content