About Tristan
EN - Digital Advertising expert with over 12 years experience, my missions is to help e-commerce brands, digital businesses, online retailers, and independent agencies launch, manage, and optimise their digital advertising campaigns across various channels - without the headaches.
FR - Expert en digital advertising avec plus de 12 ans d'expérience, ma mission est d'aider les sites e-commerces, business en lignes et agences à lancer, gérer et optimiser leurs campagnes publicitaires en ligne sur différents canaux afin de générer des leads et des ventes en lignes.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Londres (up to 50km)
Experience
- TMADS Consulting LtdFounder TMADS ConsultingJuly 2025 - Today (11 months)London, UKTMADS Consulting Helps e-commerce brands, digital businesses, online retailers, and independent agencies launch, manage, and optimise their digital advertising campaigns across various channels
- Connexity, incMerchant AM Consultant (Contract)March 2025 - May 2025 (2 months)London, UK• ● Deep profitability analysis of current online retailers and affiliate partners.• ● Converted existing customers from COS to CPC business model: 3 accounts switched leading to positive revenue from negative.• ● Upsell with Google CSS product adoption: 4 existing ecommerce onboarded for ~ $6,000 net new revenue generated the 1st month• ● Analysed and optimised Sales Attribution model (first click, last click, multi-touch models).• ● Creatives optimisations to increase conversions rate ~ 10% CTR increased in 2 weeks A/B testing
- Oracle AdvertisingSenior Account Manager EMEA.November 2017 - October 2024 (6 years and 11 months)London, UK• Additionally led the Sales side for France and Benelux since June 2022. Extended to Southern Europe region since April 2024• Managed 50+ Agencies & Brands including Publicis, Havas, WPP, L'Oreal, P&G, Disney, Ford, Unilever.• Collaborated with platforms to strengthen relationships (Amazon, Xandr, DV360, TTD)• Drove revenue growth: +60% YoY across the region – 105% growth over 2 years - 2nd growth rate in EMEA onboarding and developing existing new customers.• Contributed to 25% of EMEA revenue - $6M annual revenue• Placed 3 brands within Top 15 champions in EMEA for $1.3M annual revenue in total.• Overachieved annually target since 2021 by - 20% developing strong relationships with Agencies, Brands and Platforms.• Managed client retention rate over 90% by proactively engaging with them with tailored strategies and recommendations.• Support and trained new AM and Sales joining our business unit on sales pitch, campaign management, customers queries, troubleshooting and tools knowledge.• Initiated and led the Account Mapping and Revenue project working closely with the BI and Finance teams - from 75% to 95% mapping accuracy counting for 20% of EMEA mapped revenue.
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Education
- Master's degreeINSEEC Business School2013Master's degree
- Bachelor's degreeSorbonne University2010Bachelor's degree