Victoria K.

• Provided strategic and operational counsel for the company's biggest customer; one of the most well known tech companies in the world.

• Conducted quantitative and qualitative analysis to derive data-driven insights from Khoros' software.

• Directed outbound engagement srategies centering on owned and earned social media and broader social listening.

• Tactics included influencer outreach, owned social engagement (paid and organic), brand safety monitoring and regulatory compliance.

• Successfully sought after and implemented NRR and ARR customer growth strategies; leading every stage of the new business cycle.

• Operational success across projects in EMEA and NORAM worth over $3M, leading project timelines, invoicing and staffing efforts ensuring on time delivery and budget adherence.

• Demonstrated leadership through team growth and people management responsible for recruitment and development accountability.

Delivering strategic thinking and supporting creative development on client accounts and new business efforts. Defining research requirements and supporting delivery of insights by partnering with research teams. Developing clear recommendations and strategies across content, campaign and channel strategy. Refining clear and compelling insights that help shape exciting and inspiring creative briefs and supporting the quality of creative throughout the development process.

Helping to direct our agency's creative output, via insights, towards the area with the highest potential for our clients. Working across a number of TTL marketing accounts supporting CRM, loyalty, influencer, experiential, social, digital and content.