Victoria K., Experienced Strategic Customer Account Lead

Location: London, England, United Kingdom

Can work onsite in your office in

and around London (up to 10km)

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Marketing Consultant

Agatha Frydrych

Backend Java Software Engineer

Baptiste Duhen

Fullstack developer

Amed Hamou

Senior Lead Developer

Audrey Champion

Web developer

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Check out Victoria's expertise

Dedicated and results-driven senior customer account lead with 12+ years experience working across SaaS (Martech) and agency (communications) specialising in digital engagement managed services.

I am truly passionate about helping customers gain a deeper understanding of their audiences while building more meaningful connections. I have had the pleasure of working with a variety of top FTSE 100 + S&P 500 brands across the technology (fintech, electronics, wearables, video chat), pharma, FMCG, QSR, automotive and retail industries.

I specialise in outbound and inbound engagement (digital/social media) content strategy and execution across owned and earned media. I have considerable experience working across customer engagement and intelligence, brand safety, compliance, community care, influencer and outbound engagement.

I am dedicated to looking after all aspects of a customer’s account health in order to ensure the overall strategic, operational and commercial success and I am comfortable managing large teams while simultaneously leading multiple cross-regional projects.

Khoros

Senior Strategist

SOCIAL NETWORKS

February 2018 - Today (6 years and 10 months)

London, UK

• Provided strategic and operational counsel for the company's biggest customer; one of the most well known tech companies in the world.

• Conducted quantitative and qualitative analysis to derive data-driven insights from Khoros' software.

• Directed outbound engagement srategies centering on owned and earned social media and broader social listening.

• Tactics included influencer outreach, owned social engagement (paid and organic), brand safety monitoring and regulatory compliance.

• Successfully sought after and implemented NRR and ARR customer growth strategies; leading every stage of the new business cycle.

• Operational success across projects in EMEA and NORAM worth over $3M, leading project timelines, invoicing and staffing efforts ensuring on time delivery and budget adherence.

• Demonstrated leadership through team growth and people management responsible for recruitment and development accountability.

THE SOCIAL PARTNERS

Senior Social Strategist

January 2017 - January 2018 (1 year)

London, UK

Delivering strategic thinking and supporting creative development on client accounts and new business efforts. Defining research requirements and supporting delivery of insights by partnering with research teams. Developing clear recommendations and strategies across content, campaign and channel strategy. Refining clear and compelling insights that help shape exciting and inspiring creative briefs and supporting the quality of creative throughout the development process.

Field Day London

Planner

January 2016 - December 2016 (11 months)

Helping to direct our agency's creative output, via insights, towards the area with the highest potential for our clients. Working across a number of TTL marketing accounts supporting CRM, loyalty, influencer, experiential, social, digital and content.

Check out Victoria's experience

Master of International Studies

University of Leeds

2008

MA (Merit), International Studies

Bachelor of Arts in Politics

Newcastle University

2007

BA (2:1), Sociology and Politics