I am a graphic designer with over 8 years of experience in print and digital design. I have worked with various companies big corporations and start-ups in finance, well-being, science, fashion, and property industries.
I got my education in the US: Bachelor's degree in Marketing and a Master's in Fine Arts Advertising. Then I came to live and work in London and have been here for 10 years now.
I am loyal, kind, and professional at all times. A lot of people whom I worked with said: I am a joy to work with, dedicated, dependable, a great team player, and go above and beyond with phenomenal creativity and a sense of design.
My most recent project was with well-being start-up company AK VIBES where I was a Lead Visual Designer, leading the branding process from start to finish. I had to develop the branding guidelines and design system patterns. Then implement the new brand for print and digital media channels and also retail.
One of the main responsibilities was to build the website according to the branding guidelines. The main aim of the project was to create a vibrant, clean, and easy-to-navigate website. I had to create wireframes, then prototypes, and launch the website.
The process also involved some testing like customer feedback surveys and questionnaires about the website in order to find out how the website is functioning from the user's perspective. I also used the Hotjar app to view heat maps and video recordings. Then analyzed the data and adjusted the content and layout of the website according to new insights and feedback.
Before this company, I was working as a Digital and Visual Designer for an International Currency Exchange company. I was in a marketing team where I worked closely with a senior designer, copywriter, and head of marketing to re-develop the brand and apply the new brand guidelines to the e-commerce website, marketing collateral, internal document, digital screens, and retail stores.