Description

Digital Product Designer & UX Specialist with 8 years’ experience shaping intuitive, human-centred digital products. Skilled at turning complex technical workflows into clear, engaging interfaces across B2B, B2C platforms, FinTech apps, digital healthcare solutions, and AI products. My work blends storytelling with usability research, bridging design creativity and complex user processes to deliver interfaces that feel intuitive, elegant, and safe for users.

Languages

English
Native or bilingual
German
Conversational
Chinese
Native or bilingual
Korean
Basic
Japanese
Basic

Workplace preferences

Can work on-site

Zurich (up to 50km)

1993 Design Associates
Founder / Lead Designer
September 2023 - Today (2 years and 10 months)
Zürich, Switzerland
Leading the overall creative and strategic direction of 1993 Design Associates, from conceptualising design solutions to overseeing the full design process across projects.

I ensure the artistic integrity and narrative quality of our work by designing brand and product experiences with visual clarity and emotional impact, as well as overseeing the studio's business development, which includes building client relationships, identifying service offerings, and identifying growth opportunities that align with our vision.
Artistic direction Business development Content marketing Product design Product management
Deep Impact AG
Lead Product Designer
May 2022 - September 2023 (1 year and 4 months)
Winterthur, Switzerland
Responsible for multiple digital product design works across various technology industries, including AI facial detection technology, online publishing engine and community platform building.

Built design systems, led user research, and implemented cross-platform UX/UI.

Mentoring junior/apprentice designers. Guiding them in developing their skills, providing constructive feedback, and supporting their professional growth.
Product design User Experience Design User Interface Design Design Thinking artificial intelligence
medignition
UX Designer / Researcher
October 2021 - April 2022 (6 months)
Zürich, Switzerland
Focus on researching and developing novel interaction patterns, and conduct design research for digital health innovations. Apply user-centred design principles to adapt interfaces for different user contexts and improve digital health experience.
User Experience Design User Interface Design Product design User Research User Testing

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Bachelor of Interaction Design
Zurich University of the Arts (Zürcher Hochschule der Künste)
2021
Bachelor of Interaction Design
Bachelor of Movie, Theatre & Television Design
Communication University of China
2015
Bachelor of Movie, Theatre & Television Design

Yao Liu

UX/UI Designer

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