Yuri Y.

Fintech SaaS B2B

Led problem definition and redesign for an AI-driven design environment, reducing hardcoding and boosting design system efficiency by 76%. Reduced card membership application drop-off to 23% through funnel analysis, CS insights, and targeted flow fixes.

AI & Commerce B2C

Redesigned a global coffee brands digital product by simplifying complex user flows, re-architecting information hierarchy, and applying data-driven behavioral insights to enhance usability, clarity, and task efficiency across the platform. Led a UX audit to identify issues in a complex flow and drove a rebrand-led redesign, increasing B2C purchase conversion by 23%.

Logistic OMS & SaaS B2B UK,

Established a standardized communication flow bridging logistics support and publishing partners, eliminating manual communication gaps and reducing delivery errors by 82%. Led stakeholder interviews and translated findings into cross-team UX alignment, improving milestone completion by 35%. Directed the first scalable design system for the OMS platform, improving accessibility, visual consistency, and cutting component lookup time by 60% through a structured component site map and history log with storybook.