About Anastasia
I am a results-driven, award-winning senior corporate communications and marketing leader with 15+ years’ experience and a proven track record in delivering impactful brand transformation projects. A strategic thinker with a creative edge, adept at navigating the dynamic landscapes of brand campaigning, I bring a wealth of experience in rebranding, financial communications, investor relations, as well as partner communications, repositioning, crafting compelling narratives, executing integrated campaigns, and driving brand visibility. I thrive in dynamic environments, leveraging a blend of strategic insight and hands-on execution. Excited to contribute my expertise to ambitious projects in the ever-evolving communications landscape. I am a UK citizen with the full right to work in the UK. Professional credentials can be downloaded here:
English
Native or bilingual
French
Fluent
Can work on-site
London (up to 50km)
Experience
- self-employedCommunications Consultancy (London, United Kingdom)TECHMarch 2024 - Today (2 years and 3 months)London, United KingdomStrategic communications, brand visibility programmes, media relations, thought leadership, content creation (incl copywriting and video editing), investor relations, training, VC/Institutional funding messaging and pitch materials for aviation and tech start-ups.
- Ogilvy UKClient Partner (Senior Director)April 2022 - February 2024 (1 year and 10 months)London, UKOgilvy, part of the WPP Group, is a global creative communications agency, with experts in corporate, consumer, culture, tech, brand, internal, social, content and influence.Position: Client Partner (Senior Director, Ogilvy Corporate PR team) (Full-time) – including joint projects with Ogilvy Consulting and Ogilvy B2B teams.Responsibilities:Re-brand and Corporate Repositioning, Partner Communications Programmes, Brand Campaigning and Communication Strategy, Corporate and Crisis Communications, Internal Communication Strategy, Executive Visibility and Board Advisory, Thought Leadership, Issues Assessment, Issues and Crisis Advisory, Stakeholder and People Engagement Strategy, Media Training, Media Relations, Crisis Training, Content Creation and Storytelling, Industry Awards Submissions (Inmarsat and other clients), Influencer and Stakeholder Relations, Financial and M&A Communications, Event Support, Team Training and Upskilling, New Business Development. Client experience:Intuit QuickBooks (driving SME/entrepreneur and sole trader consideration for its cloud-based accounting software), Inmarsat and Viasat (corporate storytelling and strategic communications), Nokia (re-brand and repositioning), Rouse, Skyscanner, Vodafone, Epicor, Amazon, LEGO.Awards and recognition:• “What on Earth is the Value of Space” for Inmarsat: Provoke EMEA SABRE Awards 2023 (Winner, Corporate Media Relations)• The Drum PR Awards 2023 (Winner, B2B Campaign of the Year)• B2B Marketing Awards 2023 (Grand Prix and Gold, Best Thought Leadership)• Creative Moment Awards 2023 (Finalist, Creative B2B Campaign of the Year)• PR Week Global Awards 2023 (Shortlist, Corporate Branding)• PR Moment Awards 2023 (Shortlist, B2B Campaign of the Year)• PR Week UK Awards 2023 (Shortlist, B2B Campaign of the Year)• PR Week UK Corporate Affairs Awards 2024 (Winner, Best Use of Media Relations)
- TEAM LEWIS UK (London, United Kingdom)Director (Full-time)TECHDecember 2017 - April 2022 (4 years and 4 months)London, United KingdomResponsibilities: Integrated Marketing and Communications, Executive Profiling, Media Relations, Organic Social Media Activations, Thought Leadership and Creative Content Creation, Sustainability and ESG Consulting, Media and Issues Training, Multi-market Project Coordination, Event Management and New Business Development.Client experience: Schneider Electric, SD Worx, SailPoint, CM.com, Verifi/Visa, Mitek, GTT, ELeather.Awards and recognition:• ‘Powering Change’ for Schneider Electric Edie Awards (Winner, Marketing/Customer Engagement Campaign of the Year)Professional development:• Mini-MBA in Brand Management, Mark Ritson in association with Marketing Week (October-December 2021)• Mini-MBA in Marketing, Mark Ritson in association with Marketing Week (April-June 2021)• Beneficiary of the LEWIS Secondment scheme spending 1 week in Singapore and Malaysia (September 2019)
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Education
- MA in Public PolicyJointly awarded by London South Bank University (UK) and Pôle Universitaire Léonard de Vinci (France)2007Master’s in European Public Policy / 3ème Cycle Leonard de Vinci en Management des Affaires Europeénnes Jointly awarded by London South Bank University (UK) and Pôle Universitaire Léonard de Vinci (France)
- MA in International JournalismFrench Institute of Press of University Paris II2005Jointly awarded by the French Institute of Press of University Paris II (France) and the Faculty of Journalism of the Moscow State University (Russia)