About Catrinel
I’m an independent SEO consultant with 10+ years of experience turning search into a growth engine for businesses in competitive sectors such as finance, healthcare, travel, SaaS, e-commerce, and local services.
I work across the full SEO spectrum - strategy, technical, content, CRO, digital PR, and link acquisition, combining proven methods with AI-powered workflows. My approach is practical and outcome-driven: clear roadmaps, measurable results, and transparent communication so you always know the progress and impact.
I’ve supported medium-sized companies and now help startups and SMEs access the same level of expertise without wasted budget or inflated promises. Clients hire me to fix what’s blocking growth, build scalable systems, and create SEO foundations that continue to deliver long after a project ends.
✅ Why clients work with me:
- End-to-end SEO – strategy, technical, content, PR as one joined-up service
- Builder’s mindset – launching SEO from scratch or rebooting underperforming setups
- Clear communication – no jargon, straightforward updates, full transparency
- Proven results – 10+ years driving traffic, leads, and revenue across industries
- Smart prioritisation – focusing budgets on actions that move the needle
- Future-ready – strategies adapted for AI-driven, multi-channel search
- Reliable delivery – on time, high standard delivery
✅ Core services:
- SEO strategy aligned with business goals
- Technical audits with prioritised, dev-ready fixes
- Content strategy – planning, execution frameworks, and writer management
- Keyword research & topical authority – intent-based mapping and roadmaps
- Technical SEO – indexing, migrations, schema, site speed
- Local SEO & Google Business Profile optimisation
- Digital PR & high-quality link acquisition
- AI workflows to scale content production
- SEO training & team support
If you’re looking for an SEO partner who is strategic, hands-on, and focused on sustainable growth, let’s connect.
Romanian
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Dot To Dot DigitalSEO ConsultantE-COMMERCEApril 2024 - Today (2 years and 2 months)London, United KingdomI work with small-to-mid-size businesses to turn organic search into steady traffic and sales. Combine SEO best practices, strong technical foundations, content strategy, brand building, and social visibility to improve discoverability and trust.This future-proof approach ensures long-term growth across Google and emerging AI search as user behaviour evolves.Core Services:
- Organic growth setup for new websites: technical SEO, on-page, structure, and content.
- Actionable website audits, content plans, and SEO roadmaps for established brands.
- Content strategy and distribution, structured briefs, and workflow support for consistent, high-quality output.
- Keyword research and search intent mapping to guide content strategy and optimisation.
- Link-building, digital PR, and brand building through thought leadership.
- Strategies aligned with GEO and AEO to stay visible across channels.
- Pirate StudiosSEO ManagerENTERTAINMENT AND LEISUREAugust 2022 - November 2024 (2 years and 3 months)London, United KingdomLed SEO for an international music studio network, scaling organic growth and building brand authority in the UK and US markets.Main Responsibilities:
- Developed and led the on-page and off-page SEO strategy to support business objectives across the UK and US, focusing on customer acquisition and revenue growth.
- Identified and forecasted growth opportunities through performance analysis and presented strategic recommendations to stakeholders to secure buy-in and prioritise SEO initiatives.
- Managed the content function, overseeing a team of 8 writers to deliver high-quality content.
- Planned and implemented PR and link-building strategies to increase the brand's visibility and authority.
- Worked with product, UX, and engineering teams to ensure SEO requirements were integrated into builds.
- Provided internal training and documentation to align teams with SEO best practices and workflows.
- Managed SEO budgets and coordinated external agencies and freelancers to ensure timely, efficient delivery.
Achievements:- Delivered an 86% YoY traffic uplift and 267% revenue growth in the US market by leading a 6-month cross-functional website redesign.
- Within a year, blog traffic increased, from an average of 5K organic users/month to over 30K.
- Delivered one of Pirate's most successful PR campaigns, with +55 links from high-quality publications.
- FreetradeGrowth Manager - SEOBANKING AND INSURANCEJuly 2020 - July 2022 (2 years)London, United KingdomBuilt Freetrade's SEO function from the ground up, increasing visibility across web and App stores and establishing a scalable foundation for growth. Worked cross-functions to launch new financial products (individual savings account, SIPP pension), tools and calculators, and an educational content hub.Key Achievements:
- 110% YOY increase in organic traffic.
- Built an extensive content hub, which was used in-app as an engagement tool.
- Launched data and customer-driven campaigns that secured national and local media coverage: Freetrade ISA research 2021, Gender investment gap.
- Managed a team of 6 writers to deliver content aligned with the best quality standards.
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Education
- Master's Degree in Business CommunicationINSA Barcelona2009Master's Degree in Business Communication
Certifications
- Tech SEO Pro — Advanced Technical SEO TrainingMarketing Syrup2025
- Google Analytics 4 CourseAnalytics Mania2024