Skill set
Additional skills (15)
Industry fields of expertise
Claire in a few words
Experienced Public Relations Specialist with strong media relations in the B2B sector, adept at building and maintaining relationships with journalists and key media outlets.
With 17 years' expertise, I'm well-versed in content creation, from crafting and distributing press releases to developing compelling content for various channels including thought leadership, case studies, SEO blogs and feature articles.
If you're after Account Management, Social Media Management, Strategic Communication, Brand Management or Digital PR, or a combination of all of these skills, I can hit the ground running to manage client relationships and projects, as well as manage social media platforms to engage with audiences (LinkedIn thought leadership is my niche). I also have an in-depth understanding of developing and executing communication strategies, with a firm grasp of managing brand reputation and messaging for clients.
Areas I have in-depth experience in are tech, automotive, healthcare, healthtech, medtech and pharma, from start-ups and SMEs to global brands across the UK, US and Europe. Sustainability PR is also a prevailing theme among my clients over the past several years.
Experience
- FREELANCEPR ConsultantJanuary 2017 - Today (8 years and 5 months)Healthtech
- Matrix Health & Care - femtech start-up pioneering AI-supported pelvic assessment and diagnosis device technology
- Emm - femtech smart menstrual tracking app
- SoundSelf - digital therapeutics company creating immersive technology for mental health therapy
- Blue Mirror - international AI-powered PPE and Hand Hygiene trainer
- CorrMed - UK infection control specialist
- Hope For Tomorrow - NHS partner providing mobile cancer care units
Aerospace- Flux Aviation - award-winning battery electric propulsion systems start-up
- Alvant – composite materials manufacturer
Automotive- HARMAN - connected car technology, lifestyle audio innovations, cloudservices and IoT solutions
- Advanced Propulsion Centre UK (APC) – funded non-profit in low carbon powertrain development and production
- Ansible Motion - motor racing simulation technology
- Retrac - lightweight sustainable materials technology for motor racing
- Joosup - EV charger sharing app
Manufacturing & Engineering- Get It Made - award-winning CNC machining and 3D printing specialist
- Dawson Shanahan - precision engineering company specialising in coldforming and CNC machining
Agtech- Light Science Technologies - award-winning AI vertical farming start-up
Fintech- Rapyd - award-winning international online payments platform
Cybertech- Darwinium - security and fraud prevention software for fintech/ banking/e-commerce
Energy- ABB - Process Automation division delivering integrated automation, electrification and digital solutions for power generation, oil & gas sectors
- Hornby Whitefoot PRPR Account DirectorAUTOMOBILENovember 2014 - January 2017 (2 years and 2 months)
- Managed campaigns in automotive aftermarket including DENSO UK & Europe, Sogefi filtration and Lumag braking
- Negotiated all advertising and PR budgets, creating and successfully delivering comms plans for each client
- Wrote all content including technical articles, editorial, case studies, customer newsletters, web copy, blogs
- Responsible for new business development & creating pitches
- VariousFreelance CopywriterJanuary 2013 - October 2014 (1 year and 9 months)Spearheading campaigns for various clients across healthcare, waste management & charity sectors:Synergis Marketing: Pharmaceutical (HRA Pharma)Proteus Marketing & PR: Recycling & Waste management (TOMRA), Fire detection solutions (Apollo)Purple Frog PR – 'Show Your Hands' Thalidomide campaign
1 recommendation
LI
Lisa Ichane recommend Claire
10/04/2025
I worked with Claire when she wrote and prepared a press release for us as part of an important project. It was a pleasure to work with Claire, she was communicative, asked the right questions to drive the work to success and produced high quality work. I would highly recommend her, and work with her again.
Education
- University of LifeSouth Bromsgrove High SchoolArt and drama student before working in event & media production then becoming a fully fledged PR-er!