David Wyatt-Hupton

*Developing & managing the VW content marketing strategy *Driving traffic through an analytical approach to keyword research and content production. *Managing our digital marketing channels to maximise acquisition and revenue. *Managing social media marketing strategy to drive awareness and acquisition. *Ensuring social media is implemented in the customer journey. *Developing & managing all social channels. *Developing our recommend a friend model to drive customer acquisition. *Developing and harnessing the Virgin Wines community. *Managing the affiliate marketing network for the Gifts business.