Étienne Garbugli

I help product-led SaaS companies turn signups into revenue with lifecycle email.

→ Activation: Get users to the aha moment faster

→ Conversion: Turn trials into paying customers

→ Retention: Reduce churn and expand accounts

Built the email program behind 4x revenue at LANDR. Author of The SaaS Email Marketing Playbook.

Customer.io, Braze, Iterable, Intercom, Pendo, Appcues, HubSpot, PostHog, Amplitude

I help B2B service businesses fix their sales systems.

→ CRM Setup: Structure it so your team actually uses it

→ Sales Operations: Find where deals are dying and fix the handoffs

→ Client Acquisition: Add outbound without hiring

Home services, real estate, consulting. Results in 30-60 days.

HubSpot, Pipedrive, Clay, Lemlist, Apollo, Zapier, Make, N8N, Airtable, Google Sheets

Author of Lean B2B, Solving Product, and Find Your Market. Tens of thousands of entrepreneurs use these books to build and grow B2B companies.

I also run courses, workshops, and coaching based on the frameworks from my books.