- Zesta Ltdco-founder and DirectorCONSULTING & AUDITSJanuary 2020 - Today (5 years and 1 month)London, England, United KingdomYour digital marketing partner, guiding your long term digital change covering: Data, tech, media buying transparency, agency ecosystem design, digital skills and innovation trends. Zesta is independent and help you build a resilient business through the establishment of data-based sales, marketing and brand strategies.Some of the projects include:- Brand and Marketing for All Gravy (fintech): Marketing workshop on branding and B2B marketing strategy for new business acquisition- Content Marketing for Aviva (insurance): 52 articles created for the home insurance category. One of the article now generates 66% of the inbound organic traffic to the category- D2C strategy for Vontobel (bank) in DK, FR and DE: data-driven strategy based on surveys and 1st party data. We also created content for the website and newsletters, created a SEO strategy and optimised the PPC campaigns.- Branding strategy for Precis digital (media)- Product Marketing and Research for Hoppr (tech startup)
- IBEXManaging Director EMEA - digitalDIGITAL & ITFebruary 2018 - December 2019 (1 year and 10 months)London, UKIbex Digital is a marketing platform combining agency skills, call centres, bots, AI and offering digital customer acquisition as well as customer experience management with performance-based business models. I was in charge of the:- Digital Strategy for our clients- Business Development in EMEA region- Marketing of our service for the EMEA regionSome example clients and industries:- Vodafone (telco)- Groupama (insurance)
- ArtefactManaging Director France & UKDIGITAL & ITNovember 2015 - October 2017 (1 year and 11 months)16 Pl. de la Madeleine, 75008 Paris, FranceMain role:- Managing the P&L of both Artefact FR and UK operations- M&A: Identification of acquisition targets for NetBooster Group + Due Diligence until completion. Worked on 3 main acquisitions: Internet Advantage, 4ps marketing and Artefact- Relation with Investors and Board MembersSome example clients and industries:- Accor, emirates airlines, Hertz, Europcar (Travel)- Argos, Maplin, Office DEPOT (ecommerce)- Deezer (app)- Hermes, Chanel (luxury)- Estee Lauder Companies, Clarins (cosmetics)- Groupe Seb (white goods)- ATS Euromaster (automotive)
Jens Nielsen and 2 other people have recommended Emmanuel
I highly recommend Emmanuel for any project within digital marketing, growth, acceleration and data.
The key differenciator was the focus on ROI rather than just volumes of ad spend.
It was great to interact with Emmanuel in the whole process, as he can strategize and execute and deliver on commitments.
I would be happy to cooperate with Emmanuel again.
- Master of BusinessIAE Lille2004Master of Business Administration - MBA
- Bachelor of ArtsNorthumbria University Business School2003Bachelor of Arts - BA, Economics
- Bachelor of Science in Business Administration - EconomicsUniversité de Bourgogne2002Bachelor of Business Administration - BBA, Economics
- Certificate in Responsive Web DesignFreecodeCamp2020
- Advanced Google AnalyticsGoogle2020
- Google Analytics Individual QualificationGoogle2020
- Introduction to Generative AICoursera2023