Erika M.

With over three years of experience in freelance beauty writing and digital marketing, I specialize in helping beauty and lifestyle brands elevate their presence through SEO-driven content, brand storytelling, and strategic marketing.

My work with brands like Klever Beauty Box, Tanrevel and ROOT2TIP has allowed me to craft compelling blog posts, email campaigns, and social media content that drive engagement and foster brand loyalty. Beyond content creation, I have a passion for brand strategy, ensuring that every piece of content aligns with a brand’s core identity and speaks directly to its audience.

Recently, I completed a Digital Marketing Bootcamp with HyperionDev, where I worked on a brand strategy project for Pandora, analyzing its messaging and proposing an innovative sustainability-driven gifting solution. This experience strengthened my skills in market analysis, consumer psychology, and digital engagement.

My offerings:

- SEO & Content Strategy (Blog Writing, Email Marketing, Web Copy)

- Social Media Strategy & Engagement

- Brand Positioning & Storytelling

- Digital Marketing (Paid & Organic Growth)

Alas, if you want more details on how I can be an asset let's connect!

PS: In my free time, you'll find me crocheting, painting, researching and writing for a magazine and of course enjoying fruit salads with friends.