Erin Bradshaw

• Promoted to serve as communications lead for the company's B2C, B2B, CX, and Product & Technology organisations, including all C-suite executive communications support and counsel.

• Led both proactive and reactive PR efforts across the Optimum brand, including product launches, network expansion efforts, and storytelling to national and regional audiences, resulting in 500+ unique media hits across digital, print, and TV outlets.

• Executed crisis communications strategies to mitigate negative press sentiment during programming blackouts, network outages, prominent customer escalations, and more, leading to month-over-month improved media sentiment scores.

• Supported the enterprise in shaping and refining a corporate narrative around broader transformation efforts driven by financial discipline and an AI, digital-first strategy.

• Oversaw all internal and external product communications aimed at promoting Optimum's suite of products, including Fiber Internet, Mobile, TV and other value-added services to build improved awareness and consideration among consumer groups.

• Coordinated with HQ and regional leadership teams to drive employee education and engagement campaigns around critical business initiatives at both enterprise and local levels, reaching up to 10,000 employees across diverse geographies.

• Supported various business units with strategic communications counsel and PR support throughout large internal and external events, presentations, and meetings.

• Directed communications strategy and execution of enterprise-wide events and programs for key moments, including earnings reports, CEO-led all-hands meetings, leadership panels, and other organizational changes.

• Oversaw strategy, process, and submissions for corporate and executive industry awards.