About Farah
- Freelancer based in Wilmslow, Cheshire
- Over 12 years consultancy experience
- Multi-award winner
- An international client portfolio spanning the UK, Belgium, Miami, and New York
- Academic expertise with a BA(Hons), MSc, and ongoing PhD in Advertising and Branding
- Versatile skills encompassing marketing, social media, SEO, PPC, graphic design, photography, web design, and more
- Manchester Metropolitan University Alumni and a Mentor to BA(Hons) marketing, branding and advertising students
- House of Commons discussion panel member for future of Advertising academia in Universities
English
Native or bilingual
Experience
- WMIWMarketing ConsultantDIGITAL AND ITSeptember 2018 - Today (7 years and 9 months)Manchester, United Kingdom'Young Marketing and Media Professional of the Year' Insider Media award 2025 - shortlisted 2023, awarded 'Highly Commended in 2021.A little about me…• Freelancer based in Wilmslow, Cheshire• Over 12 years consultancy experience• Multi-award winner• An international client portfolio spanning the UK, Belgium, Miami, and New York• Academic expertise with a BA(Hons), MSc, and ongoing PhD in Advertising and Branding• Manchester Metropolitan University Alumni and a Mentor to BA(Hons) marketing, branding and advertising students• House of Commons discussion panel member for future of Advertising academia in UniversitiesUsing my academic insight (BA Hons, MSc, PhD in Advertising & Branding in progress) with hands-on experience and expertise, I develop and execute complete marketing strategies—covering competitor analysis, market forecasting, budget planning, brand positioning, and campaign management. Unlike many marketing managers who outsource, all aspects are implemented directly, ensuring agility, cost-efficiency, and quality control.Key Capabilities• Marketing strategy & execution (budgets exceeding £250k per scheme)• Web development & coding (e.g., Legal & General’s The Slate Yard; Primary Languages Network interactive Squarespace build)• SEO & PPC (e.g., Blackhorse Mills, Legal & General)• Social media advertising & content creation (The Slate Yard, LOCAL, Boohoo brands)• Graphic design & Adobe Suite (campaigns for Boohoo, Oasis, MissPap, UKAA)• Photography, branding, and reputation managementAll clients to date—including global names such as Legal & General and Boohoo—have been acquired through word of mouth, reflecting a strong track record of measurable results and trusted partnerships.
- QUEENSBECK LAWMARKETING MANAGERJanuary 2017 - January 2018 (1 year)Marketing Manager for the group's three companies; Queensbeck, Consumer Reclaim and Rowan Rose LLP. Managing all aspects of traditional and digital marketing, graphic design, and web design and management
- URBANBUBBLEMARKETING MANAGERJanuary 2014 - January 2016 (2 years)writing award winning pieces (won publishing articles in key industry publications (M.E.N, Property Week, Place North West, Insider Media...), plus more...
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Education
- PhDMANCHESTER METROPOLITAN UNIVERSITY2025PhD
- Google SquaredGoogle2015Google Squared Accreditation