Description

Hi! I’m Gabriela, a Marketing Strategist and Creative Consultant based in Italy.

I combine strategic thinking, strong storytelling and a refined visual approach to help brands grow with clarity and consistency.

With a Master’s in Digital Marketing and a background in Fashion Design, I bring a multidisciplinary perspective that unites creativity, innovation and strategy. This allows me to create brand experiences that feel both meaningful and commercially effective.

I can support you with:

• Social media Strategy & management

• Brand identity & creative direction

• Content creation (Instagram & TikTok)

• Marketing strategy & positioning

If you’re looking for a partner who understands both branding and execution, I’m here to help.

Check my portfolio:

Languages

Portuguese
Native or bilingual
English
Native or bilingual
Italian
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Freelancer
Creator & Marketing strategist
DIGITAL AND IT
January 2021 - June 2024 (3 years and 5 months)
Created and published over 1,000 creative content on TikTok, Instagram and YouTube, resulting in viral content (485K+ views), driving an 80% engagement increase.
Designed collections and visual assets for fashion brands (including the global Shein).
Developed brand identity, strategies and storytelling content for marketing campaigns for multiple brands.
Content marketing Strategic planning Product Development Fashion Social media
TOVA
Marketing Assistant – Fashion Industry
RETAIL (SMALL BUSINESS)
January 2021 - December 2022 (1 year and 11 months)
São Paulo, Brazil
Increased e-commerce workflow efficiency by 30% and improved upload speed.
Designed promotional content for fashion campaigns and influencer outreach.
Supported product development, pattern research and brand strategy.
Fashion Content marketing Product Development Social media E-commerce
Amazon
Marketing & Publishing Strategist
PUBLISHING
February 2021 - November 2023 (2 years and 9 months)
São Paulo, Brazil
Managed the full editorial and marketing process of 3 novels and 1 short story (150,000+ total page reads in the first one).
Designed book covers, planned pre-launch and launch campaigns, created content for Instagram and TikTok.
Created and managed the website and fans community. Developed Amazon sales funnel and implemented SEO-based descriptions and targeting.
Marketing Editorial Social media Content marketing Advertising