George Mudhune

A recipient of the 50 most talented global (CMOs) Chief Marketing Officers Award in 2013, I am a solution-oriented marketer with 18 years of pertinent market knowledge and a good understanding of East, Central, and Southern Africa B2C and B2B business landscape and commercial dynamics.

A regional track record of 23 years in leading sales growth, business partners/distributors management, strategic market planning, brand development, distribution channel strategy, in-store communication, and supply chain management.

Well-versed in managing complex internal and external stakeholder engagements to accomplish business objectives. Experienced in business start-ups within East, Central, and Southern Africa. Poses financial acuity with the management of P&L experience.

A resilient strategic person with a sturdy believes in effective product road map planning having successfully led new product launches in diverse countries, across different product portfolios in the East, Central & Southern Africa regions for 15 years. Good working knowledge in supply chain management in East and Central Africa has led the SCM team at LG Electronics for 2 years.

Practical proficiency in end-user insight approach in strategic planning, execution, managing, and monitoring (ATL, BTL, PR & Digital) campaigns within B2C and B2B market environments in East, Central, and Southern Africa. Practical market research experience for 15 years within the same region of Africa.

Experienced media handling within the regional media industry for corporate brand communication and media crisis management having handled LG Electronics' regional corporate communication for 2 years.