Georgina Evans Goodrich

With a decade's experience working in both agency and in-house environments, Georgina has developed a strong and diverse skill set across PR and Marketing. She now leads Culminate working with our clients to create disruptive marketing and PR.

LIVENow is a new distribution network and platform providing flexible PPV solutions for live sport, concerts, plays and conferences. In a period where the pay-tv industry is increasingly stagnant, LIVENow provides easy access to the events viewers want to consume, on the platforms they want to consume them. Launched in 2020 by Aser Ventures, LIVENow is committed to helping people enjoy the experience and emotion of LIVE EVENTS in a brand new way. As the Marketing Manager for Sport and Fitness I am responsible for the marketing of the fitness and sports vertical and building integrated campaigns and strategy that works across all our acquisition channels. KEY RESPONSIBILITIES Plan and implement integrated marketing initiatives Budget management Lead campaigns ideation and execution Manage the social media channels dedicated to Fitness Brief assets creation and delivery Manage the relations with all talents involved and their management Provide industry knowledge and information to the rest of the marketing team e.g. with regards to copy and comms Idea generation for new opportunities and campaigns

Perform Better is the leading supplier of Sports Science, Performance Monitoring and Strength and Conditioning equipment to the Elite Sports and Education markets in the UK and Europe. As Marketing Manager I am responsible for the development and delivery of the overall marketing and brand strategy, including social media and digital marketing. In addition I also manage key relationships with partners, suppliers and events to gain maximum ROI for both parties.