I'm a creative copywriter and Head of Marketing (fractional) with 10+ years of experience. I translate complex ideas into sharp, simple copy, and use brand storytelling to bring brands to life. I've worked both in-house and on the agency side, for startups and magazines as well as large corporates.
I'm hardworking, reliable and friendly. I'm based in West London and can work both onsite or remotely, and enjoy being part of a team as well as independent working.
Most clients use me as a marketing strategist or an extension of their marketing team. A normal project for me might focus on one or a bundle of the items below:
- Articles (news, SEO optimised blogs)
- Editing
- Video scripts
- Social media (content creation and management)
- Ad-hoc communications and PR
- Brand storytelling, TOV guide development
- Email marketing
- Market research
- Competitor analysis
- Fractional marketing
- Campaign conceptualisation
- Creative direction
In case it's helpful, I speak French, Spanish, Italian and Mandarin, and am proficient with HubSpot and WordPress. I love working in new industries and discovering new programs. Lately I've worked a lot in banking and tech, but I've previously worked in AI, travel sustainability, travel, FMCG, mental health and food, to name a few.
A sample of my portfolio can be found below. For a higher res version with clickable links, please message me and I'll share a link.