Skill set
Industry fields of expertise
Giulia in a few words
I'm a creative copywriter and Head of Marketing (fractional) with 10+ years of experience. I translate complex ideas into sharp, simple copy, and use brand storytelling to bring brands to life. I've worked both in-house and on the agency side, for startups and magazines as well as large corporates.
I'm hardworking, reliable and friendly. I'm based in West London and can work both onsite or remotely, and enjoy being part of a team as well as independent working.
Most clients use me as a marketing strategist or an extension of their marketing team. A normal project for me might focus on one or a bundle of the items below:
- Articles (news, SEO optimised blogs)
- Editing
- Video scripts
- Social media (content creation and management)
- Ad-hoc communications and PR
- Brand storytelling, TOV guide development
- Email marketing
- Market research
- Competitor analysis
- Fractional marketing
- Campaign conceptualisation
- Creative direction
In case it's helpful, I speak French, Spanish, Italian and Mandarin, and am proficient with HubSpot and WordPress. I love working in new industries and discovering new programs. Lately I've worked a lot in banking and tech, but I've previously worked in AI, travel sustainability, travel, FMCG, mental health and food, to name a few.
A sample of my portfolio can be found below. For a higher res version with clickable links, please message me and I'll share a link.
Experience
- EquitasHead of Marketing (Fractional)TECHSeptember 2023 - Today (1 year and 3 months)London, United KingdomWorking closely with the founder, I oversee and consult on marketing strategy and communications for Equitas, an innovative software which helps big companies hire fairly and at scale.
- Consulting on annual marketing strategy and budget
- Representing Equitas at events
- Planning and running campaigns
- FreelanceCreative Copywriter, Content StrategistPRESS & MEDIAFebruary 2021 - Today (3 years and 10 months)London, England, United KingdomI work within marketing agencies, brands and magazines, alone or as an extension of amarketing team. My specialties include:
- Content strategy. Copywriting for articles and blogs (including SEO-optimisation), B2B and B2C communications, advertisements in brand TOV
- Branding and communications (including brand stories, PR, TOV development and training)
- Social media management and community building. Copywriting, strategy and execution (including community management and influencer outreach). Familiar with social media tools like Sprout Social, Planoly, Later and Hootsuite
- CRM, email and UX copywriting and marketing (Hubspot certified)
- Apricity FertilityMarketing & Communications ManagerHEALTH & WELLNESSNovember 2018 - February 2021 (2 years and 3 months)London, England, United KingdomReporting to the CEO and Chief Growth Officer, I was responsible for all marketing, content and communications for a fertility clinic and an acquired egg donation agency (where I helped to double converted leads my first year). My role included:● Managing PR, branding and digital agencies, writers, influencers and brandambassadors● Planning, leading and copywriting for end-to-end marketing campaigns and brandcommunications (including SEO-optimised articles, newsletters, CRM marketing,events, HIPAA-compliant campaigns, social media). The SEO articles I wrote broughtin 70% of website traffic (~20k visit per month), despite a hefty ad spend● Drafting and monitoring the marketing budget, reporting on funnels, monitoring salesand adjusting activity accordingly
Recommendations
Education
- BA with Honours in Modern Language with Chinese, French and SpanishUniversity of Newcastle upon Tyne2011