Idan Feldman

Freelance brand & communications strategist supporting tech, gaming and consumer brands with GTM messaging, audience insight, comms frameworks and creative strategy. Recent projects include strategic work for gaming clients - from analysing campaign performance to shaping creative direction and strengthening pre-sell narratives for commercial teams.

Focus areas:

• Audience insight and segmentation

• Brand and comms frameworks

• Message refinement and GTM alignment

• Creative evaluation and strategic guidance

• Campaign effectiveness analysis

• Sales enablement and narrative development

Meta UK: Led strategy for UK campaigns across Meta Quest, Instagram, and WhatsApp, focusing on engaging Gen Z — a sceptical and hard-to-reach audience — through integrated campaigns that leveraged paid and earned media to drive impactful engagement. Clarins UK: Redefined the brand positioning to appeal to younger women (35–50), positioning Clarins as an ally in "future-proofing" their lives. Cathay Pacific EMEA: Developed and implemented communications strategies to position Cathay Pacific as the preferred luxury airline among premium, travel-savvy consumers in the UK.

Coca-Cola: Led the development of a global communications strategy for the Meals category, integrating creative, media, PR, and social media for cohesive brand storytelling. Collaborated with WPP agencies on a unified global comms framework, enhancing brand consistency. Google: Led development of Google Brand & Reputation campaign strategies. Spearheaded YouTube Shorts' EMEA comms strategy, positioning it as the premier short-form video destination for Gen Z.