- Jenni Rowe-MacleodFractional Head of Brand & Brand StrategistApril 2023 - Today (1 year and 10 months)London, UK
- Marie BlancheCo-FounderDecember 2022 - Today (2 years and 2 months)
- LoveCraftsHead of Brand, Content & Private Label DesignMarch 2020 - March 2023 (3 years)London, UKMakefulness is the common thread that unites us all, experienced by every maker, whether making every day or once in a blue moon. It's a feeling LoveCrafts believe everyone should experience and it was my mission to make it happen. In my role, I had the privilege of spearheading various key responsibilities, including:- Developing the LoveCrafts brand strategy: I collaborated closely with the founders and senior leadership team to define our brand purpose, positioning, and personality. This involved conducting consumer research and translating insights into an actionable brand strategy.- Creative Platform management: Alongside the talented agency Red Brick Road, I orchestrated the delivery of the creative platform, Makefulness to ensure future marketing efforts were not only effective but also aligned with our brand values.- Overseeing communications campaigns: I was the go-to for transforming business objectives into compelling communications strategies for significant events such as the M&A of WEBS, Sew&So, and Deramores.- Crafting a comprehensive content strategy: Recognising the importance of keeping our makers inspired throughout their journey, I took charge of our content hub, video and podcast creation, and social media. In my time we witnessed a remarkable 35% increase in conversion to sign up and fostered a vibrant social media community of 2.1 million makers.- Driving the Private Label Strategy: I led the development of go-to-market strategies for new private label products, yarns, and patterns. Additionally, I played a pivotal role in formulating brand strategies for five of our in-house brands. Working alongside an exceptional team of designers, including the esteemed Creative Director, Debbie Bliss, was truly a pleasure. My wonderful time as Head of Brand Content & Private Label at LoveCrafts allowed me to embrace the concept of Makefulness and utilise it to elevate our brand and connect with millions of passionate makers worldwide.
- Chinese (Modern) BA (Hons) 2:1, Mandarin LanguageUniversity of Leeds2012Chinese (Modern) BA (Hons) 2:1, Mandarin Language