About Jigyasha
As a seasoned digital marketer with over 2 years of diverse industry experience, my expertise lies in CRM, email marketing, marketing strategy, marketing automation, writing optimized copies, and social media marketing. My core strength is leveraging data analytics to design and execute marketing campaigns that deliver tangible results.
Key Competencies:
- CRM Management: Expert in managing and optimizing CRM systems to improve customer engagement and retention.
- Email Marketing: Skilled in crafting compelling email campaigns that drive conversions and customer loyalty.
- Marketing Automation: Proficient in automating marketing processes to enhance efficiency and effectiveness.
- Content Creation: Adept at writing engaging and optimized copies for various platforms, ensuring consistent - brand messaging.
- Social Media Marketing: Experienced in managing and growing social media presence across multiple channels.
Approach:
I place analytics at the core of my approach to designing marketing campaigns. By harnessing data, I create strategies and campaigns that not only meet but exceed business objectives, delivering measurable and impactful results.
Technical Proficiency:
- Salesforce CRM and Marketing Cloud
- HubSpot
- Mailchimp
- Google Analytics
- Adobe Creative Cloud
- WixStudio
- WordPress
- Contensis
English
Native or bilingual
Hindi
Fluent
Remote only
Primarily works remotely
Experience
- Imperial College LondonSenior Marketing OfficerJanuary 2025 - Today (1 year and 5 months)London, United Kingdom● Manage £300k+ paid media budget, reallocating spend based on programme performance and market demand; contribute to a 4.6% YoY increase in leads across strategic international markets.● Lead end-to-end planning and delivery of multi-channel campaigns across Google Ads, Meta, TikTok, Spotify and Reddit — tailored to programme goals and audience insights.- Optimise campaign targeting, creative, and channel mix based on performance data, reducing CPL from £44 to £32.30.●Build a multi-touch attribution model to surface engagement patterns across marketing channels, enabling segmentation of high-intent audiences and a personalised CRM workflow, resulting in a 12.8% uplift in email click-through rates.● Lead a landing page enhancement project to improve the student experience, mentoring a Marketing Assistant through user research, content testing and implementation — increasing average time on page from 10 seconds to 1 minute 30 seconds.● Guide a Marketing Assistant through campaign delivery while fostering a more collaborative team workflow, leading to recognition with the ‘Supporter’ award for line management and mentorship.
- The London School of Economics and Political Science (LSE)CRM Marketing CoordinatorMarch 2023 - January 2025 (1 year and 10 months)London, UK● Created and optimised multi-touch journeys using Salesforce Marketing Cloud to nurture undergraduate and postgraduateprospects, converting them into applicants.- Delivered 16 targeted email campaigns with an average open rate of 80.2% and click-through rate of 24.3%, establishing emailas the primary driver of traffic to programme pages.- Conducted an applicant survey, revealing 61.6% found emails highly useful and 72.8% rated LSE's communicationsbetter than those of other universities, significantly impacting the application process.● Managed a £5,000 budget for promoting PhD studentships through CPC campaigns, third-party sites, and social media ads, increasingvisibility and resulting in a ∼ 20% rise in inquiries compared to the previous year.- Created landing page, ad assets, and web copy, driving 16k+ web users with an average engagement rate of 62.01%.● Supervised 50+ student video creators, executing a content plan for the 'Student Vlog' YouTube playlist, leading to monthlyaverages of 10k+ returning viewers, 4k+ unique viewers, and 1k+ new subscribers.● Led UX designers, SEO copywriters and content teams to improve programme pages - enhancing layout, optimise content anddriving an 18.8% increase in web engagement, reaching a new rate of 72.4%.
- The PieMarketing ManagerSeptember 2022 - March 2023 (6 months)London, United Kingdom● Led the strategic transition from Mailchimp to HubSpot CRM to enhance data segmentation and email customisation.- Migrated high-quality data and created segmented audiences for quicker campaign delivery, resulting in a 12.3% increase in click-through rates within 2 months, improving campaign performance and efficiency.- Executed re-engagement strategy for inactive audiences, boosting engagement by 22.2% within 1 month and expanding theactive email subscriber base.● Designed a dynamic lead scoring system tailored to target audiences (e.g., ed-tech service providers, universities). Createdreports highlighting high-potential leads based on interactions with sales emails and key metrics. This resulted in a ~15% rise insales-qualified leads and a significant revenue boost in Q1.● Created 10+ user guides, conducted tailored training sessions, and established a Slack support channel to facilitate CRMadoption, easing CRM integration, boosting team morale and fostering cross-departmental collaboration.
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Education
- Bachelor of Science in MarketingUniversity of Bath2022Master's degree, Marketing
- Bachelor of ArtsOxford Brookes University2022Bachelor of Arts - BA, Event Management