Description

Portfolio

Profile

Purpose-driven, creative problem solver.

Blends data and commercial goals with meaningful communications with a measurable ROI. Friendly, down to earth, 'sleeves rolled up' team playing senior manager.

Empowers and guides everyone to deliver their personal best in a team.

Expertise

Brand Strategy and Content Marketing.

Go To Market Marketing Plans.

Communications Planning - from social to PR, CRM to lead-gens.

Ghostwritten thought leadership to build senior leader's personal brands.

Leadership and Team Management

Start-up and Scale-up Native.

Confident and experienced in building multidisciplinary brand, digital, and marketing teams.

12 years as a Agency, Freelancer, Consultant, and In-House Senior Manager.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

London (up to 10km)

Kate & Crew - Freelance Marketing Services
Head of Brand Communications & Content
CONSULTING AND AUDITS
April 2023 - Today (3 years and 2 months)
London, United Kingdom
Eclipse Group: Strategic brand and content consulting. Devised content, CRM, and social media plans.

Collibra: Designed personal brand plans and content strategies for leaders at Collibra, elevating online presence, increasing speaking requests by 25%. Wrote thought leadership articles for LinkedIn.

Nema by ANAHANA: Developed and delivered brand, content, partnerships, and social media strategy. Generated 73% sign-up rate. 3 mth organic traffic rank: 16 in category.

Frontier Economics: ghostwriting thought leadership articles for SMT. Developing new editorial report content plan. With HR, revamping internal communications content to deepen staff engagement.

Béa Fertility: Originated strategic communications plan. Results included: 68% of online consultations completed; 42,000+ website sign-ups; 2500 lead-gen downloads; and Béa’s app had 980 DAUs. Lowered bounce rate by 30%; user conversion steps by 25%; and ad spend by 30%. Wrote Béa’s investor deck and raised £250K from personal network of angel investors.
Brand content Communication strategy Social media Copywriting Content marketing
The IN Group
SNR MANAGER, GROUP BRANDS & EXTERNAL COMMS, STAFF
HUMAN RESOURCES
March 2022 - March 2023 (1 year)
London, United Kingdom
Led complex multi-brand strategy and creation for the launch of a global talent group, the rebrand of Investigo Executive to InX, and the creation of Campaign, a network for talent solution professionals in the LGBTQ+ community.

Devised the first group-wide external communications strategy to support the growth of four brands: Investigo, InX, Definia, and Caraffi.

Devised and delivered content strategy via new publications: Powered-Up (insight reports) and Unlocked (thought leadership). Lead writer and editor for both.

Directed supporting marketing and social launch campaigns. Devised personal brand and thought leadership strategies for SMT.
Branding Brand content Marketing Communication Content marketing Digital communication Team management
Global Private Equity
Brand & Content Strategy Consultant
PRIVATE EQUITY
November 2021 - February 2022 (3 months)
London, United Kingdom
Crafted and executed personal brand strategy for Global CTO. Elevated firm’s AI investment expertise; secured speaking opportunities to attract start-up interest; briefed and managed PR agency.