I am a creative and strategic marketing professional with several years in-house and agency experience across major UK and international brands, such as Sky, NOW TV, Discovery Channel and Freeview. I also have experience providing marketing services such as personal brand strategy, social media strategy and content creation for a high profile music artist.
I have strong creative, analytical and project management skills, as well as through-the-line campaign experience across the marketing mix. This includes: TV advertising, social media and influencer marketing, retail and POS marketing, media partnerships, partner marketing, and experiential events.
My approach is to always put the consumer first, which means I'm keen to work with consumer insight and often means my ideas will spill out into product development and customer experience. I have a strong understanding of the changing social media landscape (as I am also a content creator myself), and have a experience marketing to various consumer segments including Gen Z audiences and Millenials.
Some of the key projects I have worked on are as follows:
2 x multi-million pound 360 campaigns for Freeview - working closely an agency on creative development, strategy and final execution, as well as managing stakeholders.
Numerous media partnerships with Sky (including with the Metro and Global Radio)
Numerous media partnerships with NOW TV (inlcuding with Kiss radio, Hearst Magazines and others)
Written copy for campaign creative, websites, TV adverts, radio promo scripts, social media campaigns and more
Managed Discovery channel's science page from 0 to 40,000 followers
Created branded reels/TikToks for high profile music artist
Proficient in Final Cut Pro (basic to intermediate)
Proficient in Canva
Technically/Digitally literate (able to learn and master softwares and platforms quickly)