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Kristen Burns-Temison

Marketing manager & Social media strategist

Works remotely from London

  • 51.509648
  • -0.099076
  • Suggested rate £250 / day
  • Experience 2-7 years
  • Response rate 100%
  • Response time 24 hours
Propose a project The project will begin once you accept Kristen's quote.

This freelancer is available part-time (3 days per week) but hasn't confirmed their availability in over 7 days.

Part-time, 3 days per week

Propose a project The project will begin once you accept Kristen's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Remote only
Primarily works remotely

Preferences

Project length
Would prefer to avoid:
≥ 6 months
Business sector
  • Arts & Crafts
  • Culture
  • E-commerce
  • Education & E-learning
  • Entertainment & Leisure
+13 autres

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (7)

Kristen in a few words

I am a creative and strategic marketing professional with several years in-house and agency experience across major UK and international brands, such as Sky, NOW TV, Discovery Channel and Freeview. I also have experience providing marketing services such as personal brand strategy, social media strategy and content creation for a high profile music artist.

I have strong creative, analytical and project management skills, as well as through-the-line campaign experience across the marketing mix. This includes: TV advertising, social media and influencer marketing, retail and POS marketing, media partnerships, partner marketing, and experiential events.

My approach is to always put the consumer first, which means I'm keen to work with consumer insight and often means my ideas will spill out into product development and customer experience. I have a strong understanding of the changing social media landscape (as I am also a content creator myself), and have a experience marketing to various consumer segments including Gen Z audiences and Millenials.

Some of the key projects I have worked on are as follows:
2 x multi-million pound 360 campaigns for Freeview - working closely an agency on creative development, strategy and final execution, as well as managing stakeholders.
Numerous media partnerships with Sky (including with the Metro and Global Radio)
Numerous media partnerships with NOW TV (inlcuding with Kiss radio, Hearst Magazines and others)
Written copy for campaign creative, websites, TV adverts, radio promo scripts, social media campaigns and more
Managed Discovery channel's science page from 0 to 40,000 followers
Created branded reels/TikToks for high profile music artist

Competencies
Proficient in Final Cut Pro (basic to intermediate)
Proficient in Canva
Powerpoint
Technically/Digitally literate (able to learn and master softwares and platforms quickly)

Experience

Kristen Burns

Social Networks

Freelance Marketing  - As a freelancer

London, UK

June 2022 - Today (5 months)

Social media strategy and content creation for high profile music artist, working primiarly on TikTok and Instagram
Personal brand strategy for high profile music artist
Full brand strategy and marketing plan for small mentoring business
Full social media strategy, planning and content creation for small mentoring business
Social media marketing strategy brand strategy content creation administrative tasks

FREEVIEW

Senior Marketing Executive

London, UK

April 2018 - March 2022 (3 years and 11 months)


• Worked with the Head of Marketing and Comms to manage large scale integrated brand campaigns, from inception to deployment
• Managed the monthly delivery of a multi-million-pound TV advertising campaign, including briefing and managing our ad agency, influencing content partners and senior stakeholders
• Presented new campaigns and results to wider marketing team including senior stakeholders
• Day to day management of creative agency and digital marketing agency
• Acted as Freeview brand guardian, and point person for priority content and marketing campaigns
• Collaborated with wider PR, social, editorial, product and operations teams to ensure marketing activity consistently aligned with business KPIs
• Led freelance designers in the creation of various marketing assets
• Managed bespoke paid social activity and influencer campaigns from end to end alongside social team
• Offered creative and strategic ideas to strengthen the Freeview brand and reach target segments
• Managed relationships with 10+ TV channel and OTT partners (including BBC, ITV, Channel 4 and NOW), securing high profile content to be featured in Freeview marketing campaigns and managing approvals
• Liaised with production companies to secure rights to feature content in high profile campaigns
• Ensured consistency across usage of brand assets by reviewing and approving all partner channel and manufacturer artwork

tpf - the promotions | publicity factory

Film & AV

Senior Account Executive

London, UK

August 2016 - April 2018 (1 year and 7 months)

• End to end project management of a variety of campaigns including: radio airtime campaigns, media partnerships, digital promotions, experiential events
• Train and mentor 2 Junior Account Executives to further their understanding of the industry and eventually lead their own projects
• Act as an extension of Sky/NOW TV's marketing team - including management of creative briefings, supplying campaign assets and overseeing creation of campaign content ensuring all creative meets brand guidelines and aligns with wider comms plans
• Work with a team to create and execute PR and influencer activity including gifting and creative desk drops
• Work with relevant partners' social teams to manage paid and organic social plans on behalf of client
• Track and manage budgets for campaigns
• Analyse and communicate digital statistics to client and advise on how to adapt digital strategy
• Research suppliers for campaigns and negotiate rates to ensure best prices for the agency
• Produce copy for campaign creative, microsites, social media campaigns and radio scripts
• Generate and develop marketing ideas for new client briefs
• Produce competition terms & conditions as advised by client's Legal teams

Creative Enterprise Bureau - Wilton Wholefoods

Brand Assistant  - As a freelancer

Bournemouth, UK

November 2015 - March 2016 (4 months)


• Worked alongside Bournemouth University, to provide brand consultancy for wholefood brand (Wilton Wholefoods)
• Conducted market and consumer research
• Analysed current brand strategy to identify future opportunities
• Recommended new brand strategy to increase sales
• Managed the writing, design and editing of the final client report
• Managed relationship between team and supervisor

Discovery Communications

Marketing and Programming Assistant

London, UK

June 2014 - June 2015 (1 year)

Social Media
• Strategise and brainstorm for Your Discovery Science Facebook page
• Write all copy for posts (schedule daily)
• Create all necessary content using Photoshop
• Research new content for Facebook and keep up to date with Science news
• Monitor fan engagement and insights to further develop digital strategy
• CRM - Be the main point of contact between Discovery Science and Fans e.g. respond to direct messages Branding
• Assist in channel brand launches or refreshes
• Develop channel positioning, audience, brand values and work with off air designer to create a unique look and feel for the channel Marketing Campaign Support
• Help deliver 360 integrated campaigns across EMEA pan feeds
• Liaise with key internal stakeholders (promo producers, programme planners) to ensure messaging is consistent across all platforms
• Manage competitions
• Liase with prize agencies to coordinate packages for competition winners Programming
• Produce the monthly Programming Highlights newsletter
• Research, write and design programming trend report to send out to regional teams using InDesign and campaign monitor
• Screen and evaluate content – both lifestyle and factual
• Cut and prepare programme clips
• Ad-hoc projects e.g. co-ordinating materials for focus group research, write presentations for workshops/ summits
• Write copy for channel one sheets
• Organise and maintain the programming database

SWAGLDN

Digital Communication Strategist  - As a freelancer

October 2013 - January 2014 (3 months)


• Worked within a team to plan and develop a digital communications campaign for a small independent fashion brand
• Researched target audience, and built a consumer profile
• Developed a solid brand identity and presence online
• Created weekly reports on campaign progress to collate in the final evaluation document
• Planned and created content (e.g photo shoots, video shoots) to release weekly
• Used 'Google Analytics' to track and analyse user engagement
• Evaluated interactivity and deciding on improvements to our strategy

Alice Davyson - Freeview

10/11/2022

I worked with Kristen for over four years during her time at Freeview, and I cannot recommend her highly enough. She is incredibly organised, dedicated and has an exceptional eye for detail. She is brilliant at taking a step back and looking at the bigger picture, and then presenting a strategic plan that can take a project to the next level. I have worked with Kristen on numerous social media campaigns and her insight was always on point and evidence driven, enabling us to deliver optimised campaigns for a variety of audiences.

Paula Burns - Paula Burns Mentoring

09/11/2022

Kristen is extremely thorough in taking time to understand the brief and create a workable & robust marketing strategy. Communication is excellent throughout and Kristen displays a very hands on approach which helps put her clients at ease; especislly in areas where her specialist skills are required.

Education