About Lorraine
Creative and self-driven PR and communications professional with 4+ years’ experience in press relations and influencer marketing, driving awareness with consumer brands. Known for out-of-the-box thinking, strong storytelling, and a genuine passion for crafting compelling brand narratives. Proficient in creating integrated campaigns across media and social channels, measuring success, and adapting strategies to deliver real results. Highly organised, adaptable, and committed to producing impactful work that resonates with key audiences.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- FreelanceFreelance PR ManagerPRESS AND MEDIASeptember 2025 - Today (9 months)London, United Kingdom
- Developed and executed PR and influencer campaigns for start-ups across lifestyle, and fashion sectors.
- Managed influencer activations using Tribe, building brand-aligned content and tracking performance metrics.
- Secured coverage in national and lifestyle publications, growing brand visibility.
- Led engaging press and influencer events in London, aligning campaigns with brand strategy.
- Collaborated with creative agencies to deliver cohesive multi-channel campaigns.
- OgilvySenior Account ExecutiveNovember 2023 - August 2025 (1 year and 9 months)London, United Kingdom
- Managed PR and influencer campaigns for AVEENO, Neutrogena and the LEGO Group integrating media and influencer strategy for maximum impact.
- Executed influencer campaigns via Tribe, Traackr, and LaunchMetrics, achieving high engagement and measurable ROI.
- Secured national print, and broadcast media coverage with editorial reach of 169M+ and 1M+ organic video views.
- Oversaw content approvals, ensuring messaging consistency and brand compliance.
- Coordinated press events, product launches, and creative mailers, owning end-to-end execution.
- Monitored KPIs and analytics, applying insights for continuous campaign improvement.
- ScienceMagicAccount ExecutiveJanuary 2022 - October 2023 (1 year and 9 months)London, United Kingdom
- Supported PR and influencer campaigns for luxury beauty brands, including Molton Brown, Creed, Pat McGrath Labs, and S'ABLE Labs.
- Managed influencer partnerships using Tribe and other platforms, ensuring authentic, on brand content.
- Monitored media coverage and influencer metrics, reporting ROI and campaign insights to clients.
- Managed day-to-day account functions, including coverage clipping, reporting, and client communications.
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Education
- Bachelors of ScienceLoughborough University2020Bachelors of Science