Louise Wilson

I am a strategic, creative and results-driven marketing and communications consultant. 

I have 20 years of experience in marketing and communictions working with B2B and B2C brands both in-house and agency-side.

I specialise in developing and embedding marketing strategies, leading product and brand launches and integrated communications. I'm passionate about helping leaders to translate their strategic vision into action, developing teams and improving processes that will deliver lasting results.

I bring a strong commercial awareness and customer-centric thinking to ensure all marketing and comms messages land with the target audience. I’m adept at working with cross-functional teams across technology, product and sales and senior leadership to bring new products and solutions to market. I've also managed complex change communications programmes as part of transformation projects.

I have extensive cross-sector experience from Sports, Technology, Automotive, Motorsports, Engineering and Professional Sevices industries and have worked with Venture Capital, Private Equity and PLC organisations.  I've led projects with brand partners including Ducati, Toyota, JCB, Under Armour, Fox Racing, Adidas, Head Tennis, Schutt Sports, Sport England and Coca Cola.

I have a Masters degree in Public Relations Practice and member of the Chartered Institute of Marketing (CIM) with a qualification in Marketing and Brand Strategy.